Social Media for Small Business

Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson talk with Chantelle about her social media strategy, which platforms work best for different aspects of her businesses, and how she chooses which platforms to prioritise.

In this week's year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she's going to watch for in 2017: live video, influence in marketing, and understanding and quantifying social media as a return on investment.

Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away. In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Amey Lee of Heart Content -- a content consultancy firm that helps brands find the story they want to tell, and share it with the right customers -- about how small business owners can create a better brand story.

Jeff Walker is author of "Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams." In this episode of the Social Media For Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff's LaunchCon – a three-day even with over 800 attendees, where current and potential small business owners can learn and share their experience about launching a product or service.