<p>For decades, investor and business leader Steve Howard watched companies pour money and effort into sustainability initiatives ... and still fall short. The problem isn’t a lack of will, he says; it’s that capitalism and climate have been wired to work against each other. He shares four realities that explain why even well-intentioned businesses fail at climate action — as well as a plan to flip the system, making green innovation so powerful the market can’t resist it. After, Modupe talks about why ignoring climate change isn't an option.</p><p><em>Learn more about our flagship conference happening this April at&nbsp;</em><a href="https://attend.ted.com/podcast" rel="noopener noreferrer" target="_blank"><em>attend.ted.com/podcast</em></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>