<p>Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks why this is still happening — and what it will take to level the playing field for women’s sports. Later, Modupe makes the case for why you should watch more women sports.</p><p><em>Learn more about our flagship conference happening this April at&nbsp;</em><a href="https://attend.ted.com/podcast" rel="noopener noreferrer" target="_blank"><em>attend.ted.com/podcast</em></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>