Planned giving is one of those things that most non-profits are interested in… but never really take the time to focus on.  Setting up a planned giving program seems scary, complicated and time-consuming, so many non-profits put it on the back burner. The good news is that launching a successful planned giving program is possible for any non-profit (including smaller organizations) and does not need to be overly complicated or resource-intensive.  During this podcast, we take a look at why planned giving matters for every non-profit, and how your organization can easily launch a successful planned giving campaign. Please note that The Fundraising Authority Podcast is also available on iTunes and Stitcher Radio.