<p>This week, we look at “Clapback Ads.”</p><p>A clapback ad is a response or retaliation to another commercial.</p><p>We’ll talk about a Canadian province that took offence to a Vrbo ad.</p><p>A youth orchestra who retaliated against a big car commercial.</p><p>And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.</p><br><p>We know you want to listen to all the ads in this show. On the off-chance you&nbsp;<em>don’t</em>,&nbsp;<a href="https://apostrophe.supercast.com/" rel="noopener noreferrer" target="_blank">subscribe ad-free here.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Clapback Advertising: The Art of the Response Ad

JAN 24, 202627 MIN
Under the Influence with Terry O'Reilly

Clapback Advertising: The Art of the Response Ad

JAN 24, 202627 MIN

Description

<p>This week, we look at “Clapback Ads.”</p><p>A clapback ad is a response or retaliation to another commercial.</p><p>We’ll talk about a Canadian province that took offence to a Vrbo ad.</p><p>A youth orchestra who retaliated against a big car commercial.</p><p>And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.</p><br><p>We know you want to listen to all the ads in this show. On the off-chance you&nbsp;<em>don’t</em>,&nbsp;<a href="https://apostrophe.supercast.com/" rel="noopener noreferrer" target="_blank">subscribe ad-free here.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>