<p>Lately companies have been hijacking breaking news stories to create ads.</p><p>When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.</p><p>When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.</p><p>It’s called Newsjacking - and it’s becoming a powerful marketing tactic.</p><p>We know you want to listen to all the ads in this show. On the off-chance you&nbsp;<em>don’t</em>,&nbsp;<a href="https://apostrophe.supercast.com/" rel="noopener noreferrer" target="_blank">subscribe ad-free here.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>