<p>This week, we listen to the most creative use of sound and voice.</p><p> Like the mattress company that gave people discounts based on how loud they snored.</p><p> We’ll explore a radio campaign that says ugly is a superpower.</p><p> And we’ll play a vinyl record that was left out in the sun that warns people about the harmful effects of UV rays.</p><p> </p><p>We know you want to listen to all the ads in this show. On the off-chance you <em>don’t</em>, <a href="https://apostrophe.supercast.com/" rel="noopener noreferrer" target="_blank">subscribe ad-free here.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
