<p>For over 100 years, “free” has been one of the most powerful words in the marketing world.</p><p>And believe it or not, companies love freebies as much as their customers do.</p><p> </p><p>Because giving away free products generates a lot of goodwill. And goodwill generates free press.</p><p>We’ll talk about a ketchup company who gave a man a free boat.</p><p>A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.</p><p>And we’ll tell the story of how one company helped a teenager with huge feet – by giving him a pair of size 23 shoes. </p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
