<description>&lt;p&gt;Customers often lie to companies in surveys, polls and focus groups.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;So what are advertisers to do?&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;One solution is Google.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;br /&gt;&lt;hr&gt;&lt;p style='color:grey; font-size:0.75em;'&gt; Hosted on Acast. See &lt;a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'&gt;acast.com/privacy&lt;/a&gt; for more information.&lt;/p&gt;</description>

Customers often lie to companies in surveys, polls and focus groups.&nbsp;Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.&nbsp;So…

Customers often lie to companies in surveys, polls and focus groups.&nbsp;Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.&nbsp;So what are advertisers to do?&nbsp;One solution is Google.&nbsp;What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Under the Influence with Terry O'Reilly

Pants on Fire: When Customers Lie to Marketers

Pants on Fire: When Customers Lie to Marketers

Description