<p>This week, we look at the marketing of violent sports.</p><p>Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.</p><p>We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles.</p><p>And we look at the phenomenon that is the UFC – and how mixed martial arts promotion can be carbon-dated all the way back to Rickard in the ‘20s.</p><br><p>We know you want to listen to all the ads in this show. On the off-chance you <em>don’t</em>, <a href="https://apostrophe.supercast.com/" rel="noopener noreferrer" target="_blank">subscribe ad-free here.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
