<description>&lt;p&gt;Marketing contests can be tricky business.&lt;/p&gt;&lt;p&gt;&amp;nbsp;On one hand, contests can be designed to help companies achieve certain business goals.&lt;/p&gt;&lt;p&gt;&amp;nbsp;On the other hand, companies can lose control over them pretty quickly.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;This week, we look at some of the most interesting – and hilarious – marketing contests.&lt;/p&gt;&lt;p&gt;&amp;nbsp;Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;True story.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;hr&gt;&lt;p style='color:grey; font-size:0.75em;'&gt; Hosted on Acast. See &lt;a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'&gt;acast.com/privacy&lt;/a&gt; for more information.&lt;/p&gt;</description>

Marketing contests can be tricky business.&nbsp;On one hand, contests can be designed to help companies achieve certain business goals.&nbsp;On the other hand, companies can lose control…

Marketing contests can be tricky business.&nbsp;On one hand, contests can be designed to help companies achieve certain business goals.&nbsp;On the other hand, companies can lose control over them pretty quickly.&nbsp;This week, we look at some of the most interesting – and hilarious – marketing contests.&nbsp;Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.&nbsp;True story. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Under the Influence with Terry O'Reilly

The Phrase That Pays: Marketing Contests

The Phrase That Pays: Marketing Contests

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