<description>&lt;p&gt;There are some time-honored honorifics in the world of marketing.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;“Honorifics” are titles&amp;nbsp;like Mr., Mrs., Doctor, Captain or Colonel.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Like&amp;nbsp;&lt;em&gt;Colonel&lt;/em&gt;&amp;nbsp;Sanders,&amp;nbsp;&lt;em&gt;Dr&lt;/em&gt;. Scholl’s,&amp;nbsp;&lt;em&gt;Mr&lt;/em&gt;. Clean and&amp;nbsp;&lt;em&gt;Mrs&lt;/em&gt;. Butterworth’s.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;They’re usually leaders in their category.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Is it because those products are the best?&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Or – is it because those brand names give the products a sense of respect and authority?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;br /&gt;&lt;hr&gt;&lt;p style='color:grey; font-size:0.75em;'&gt; Hosted on Acast. See &lt;a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'&gt;acast.com/privacy&lt;/a&gt; for more information.&lt;/p&gt;</description>

There are some time-honored honorifics in the world of marketing.&nbsp;“Honorifics” are titles&nbsp;like Mr., Mrs., Doctor, Captain or Col…

There are some time-honored honorifics in the world of marketing.&nbsp;“Honorifics” are titles&nbsp;like Mr., Mrs., Doctor, Captain or Colonel.&nbsp;&nbsp;Like&nbsp;Colonel&nbsp;Sanders,&nbsp;Dr. Scholl’s,&nbsp;Mr. Clean and&nbsp;Mrs. Butterworth’s.&nbsp;They’re usually leaders in their category.&nbsp;Is it because those products are the best?&nbsp;Or – is it because those brand names give the products a sense of respect and authority? <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Under the Influence with Terry O'Reilly

When You're This Big, They Call you Mister

When You're This Big, They Call you Mister

Description