<p>Most rebrands look good on the surface. This one actually meant something.</p><p>In this episode, we go inside the rebrand of <a href="chatgpt://generic-entity?number=0">Shear Revival</a> with Zach, Nader, and Tom, breaking down what it really takes to evolve a brand without losing its core. From early conversations and living room brainstorms to building a full visual system, this wasn’t a quick refresh, it was a thoughtful reset rooted in clarity, collaboration, and craft.</p><p>We get into what most designers and founders miss about rebranding, why it’s more than just a logo, and how the right process can actually move a business forward. If you’ve ever thought about rebranding, or you’re in the middle of one right now, this is the real playbook.</p><p><br></p><p>Here are the links for Nader:<a href="http://www.nbdco.com/" target="_blank">www.nbdco.com</a><a href="http://www.instagram.com/nbdco_" target="_blank">www.instagram.com/nbdco_</a><br>Here are Zach&#39;s links:<a href="mailto:zach@shearrevival.com" target="_blank">zach@shearrevival.com</a><a href="http://www.shearrevival.com/" target="_blank">www.shearrevival.com</a><a href="http://www.instagram.com/shearrevival" target="_blank">www.instagram.com/shearrevival</a><a href="http://www.tiktok.com/@shearrevival" target="_blank">www.tiktok.com/@shearrevival</a><a href="http://youtube.com/@shearrevival" target="_blank">youtube.com/@shearrevival</a></p>

The Deeply Graphic Designcast - DGDC

Graphic Designers Nick Longo and Mikelle Morrison

Inside a Real Rebrand

APR 6, 202664 MIN
The Deeply Graphic Designcast - DGDC

Inside a Real Rebrand

APR 6, 202664 MIN

Description

<p>Most rebrands look good on the surface. This one actually meant something.</p><p>In this episode, we go inside the rebrand of <a href="chatgpt://generic-entity?number=0">Shear Revival</a> with Zach, Nader, and Tom, breaking down what it really takes to evolve a brand without losing its core. From early conversations and living room brainstorms to building a full visual system, this wasn’t a quick refresh, it was a thoughtful reset rooted in clarity, collaboration, and craft.</p><p>We get into what most designers and founders miss about rebranding, why it’s more than just a logo, and how the right process can actually move a business forward. If you’ve ever thought about rebranding, or you’re in the middle of one right now, this is the real playbook.</p><p><br></p><p>Here are the links for Nader:<a href="http://www.nbdco.com/" target="_blank">www.nbdco.com</a><a href="http://www.instagram.com/nbdco_" target="_blank">www.instagram.com/nbdco_</a><br>Here are Zach&#39;s links:<a href="mailto:[email protected]" target="_blank">[email protected]</a><a href="http://www.shearrevival.com/" target="_blank">www.shearrevival.com</a><a href="http://www.instagram.com/shearrevival" target="_blank">www.instagram.com/shearrevival</a><a href="http://www.tiktok.com/@shearrevival" target="_blank">www.tiktok.com/@shearrevival</a><a href="http://youtube.com/@shearrevival" target="_blank">youtube.com/@shearrevival</a></p>