Ms. Ileane Speaks | Your Digital Media Tour Guide

Instagram Creator accounts are different from Instagram Business accounts and you might not be sure which one you should be using. In this episode, we are going to sort through all the options and help you decide which way to go.

As someone who creates content on multiple platforms, like podcasts, live streams, social media platforms, blogs, and YouTube videos I have a unique vantage point when it comes to seeing the back-end of multiple platforms. I get to dive deeply into different dashboards and analytics tracking software and this is cool because I love the fact that we can use statistics to see what works and what doesn't when it comes to creating content.

Out of all of these platforms, when it comes to free tools for tracking organic growth and progress, YouTube is head and shoulders above the rest. I mean, when you look at the big picture, YouTubers almost have an unfair advantage over other content creators because of the level of sophistication we have access to when it comes to our analytics.

With that said, classic YouTube Analytics is an old, outdated relic that will soon be sent to the Google graveyard along with many of our other beloved tools. But let's not shed any tears for the old YTA because the beauty of the new Studio Beta is that, unlike some of the other retired tools, we as YouTube content creators get to have our say and share our feedback in what goes into this new analytics dashboard. To resist is futile, so suck it up buttercup and find out how you can use the new Studio Beta to improve your the performance of your channel.

Listen to the Q&A with Tom Leung from YouTube and find out what's coming next for creators.

At this point, Instagram is like a snowball rolling downhill that just keep growing and becoming more massive as time goes by. There seems to be no end in sight for this beloved social network (at least not in the near future) that offers multiple formats and interactive features to keep users intrigued.

You might as well jump on board while Instagram has all this momentum — along with all the fancy tools — to help you promote your show. Here are some of the newest ways to attract podcast listeners using Instagram and IGTV (yup, I said IGTV)! This tutorial walks you through step-by-step instructions on how to capitalize on this and other new features that are really helpful for promoting your podcast on Instagram!

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Out of all the social platforms, Facebook has the most sophisticated suite of audience engagement tools that we can use for free. So let's start with an overview the most popular features we can use on a Facebook Page:

• Watch Parties
• Events
• News Feed
• Stories
• Messenger
• Video Premiers and Facebook Watch
• Facebook Live