In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More

Jobs-to-be-Done Radio

The Re-Wired Group

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

APR 6, 201739 MIN
Jobs-to-be-Done Radio

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

APR 6, 201739 MIN

Description

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project &#8230; <a href="https://jobstobedone.org/radio/jobs-to-be-done-and-personas/"><br /><br />Read More </a>