Getting a solid ROI from your Pay-Per-Click Marketing campaign on Google AdWords can be tough. As a matter of fact, most the contractors we talk with that have attempted PPC Campaigns tell us that they have LOST money when trying.

On this episode, Josh Nelson the Author of the book “Internet Marketing & SEO for Contractors” explains why most PPC campaigns fail and how you can by properly setting up your AdGroups and Landing Pages significantly improve your probability for success and maximize your Return on Investment. On this video he explains how the AdWords Auction Process Works, the importance of quality score and how to setup your campaign to maximize quality score, enhance click through rates and
your click-to-call ratio’s.

For more ideas and to get access to a video outlining “Your Contracting & Home Service Business Online Marketing Plan” with step by step instruction for all of the most prominent online marketing channels as well as our implementation guide go
to http://contractorseo.net/free.

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