Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to invest in one or both. He shares lessons for e-commerce and local service businesses, including why Google Ads may take 2 to 3 months to refine, why a 2x ROAS can still fall short, and how poor campaign setup can waste a serious budget. The interview also covers Local Service Ads, high-intent keywords, and how paid search data can shape a stronger long-term SEO strategy. It's a clear conversation for anyone looking to drive more traffic, leads, and growth without wasting time or money. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesVisit Wizard of Ads Online: https://www.wizardofadsonline.com/ Connect with Vi: https://www.linkedin.com/in/viwickam/ Follow and join Vi here: https://www.facebook.com/vi.wickam Watch The Fiddler's performances: https://www.youtube.com/vithefiddler Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Denise Cruz shares how she pivoted after Google's Helpful Content Update wiped out her travel blog traffic and income, forcing her to rethink her entire business. In this interview, she breaks down how she went from earning about $6,000 a month from blogging to building a travel advisor business that grew to nearly $2 million in commissionable sales in just a few years. She also explains the systems, sales funnel, client referrals, and EEAT-driven strategy that helped her gain traction fast with a service-based website. It's an inspiring and practical conversation for anyone wondering how to turn niche expertise into a more resilient business. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & Resources Learn more about Denise: https://denise.travel/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared sits down with Corey Ganim to break down AI automation that drives results, starting with a simple ROI filter: effectiveness, efficiency, and customer experience. Corey shares his AOA sequence (Audit, Optimize, Automate) so you stop automating messy 12-step processes and start building repeatable systems with AI. You'll hear the difference between AI agents and reusable skills and "speed to lead" replies. Walk away with three clear takeaways: how to choose the right workflows to automate, how to simplify them before automating, and how to build repeatable AI skills you can reuse across your business. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesTake the quiz to get your free AI action plan: https://returnmytime.com/quiz Learn more about Return My Time: https://returnmytime.com/ Connect with Corey: https://x.com/coreyganim Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared interviews Amy Aitman about what happened after Google's Helpful Content Update crushed their traffic and forced them to pause publishing and cut hundreds of contractors. Amy explains why Reddit now dominates so many search results, what brands should avoid doing there, and the steps she recommends taking right away. She also shares her "three-legged stool" for visibility: Reddit participation, YouTube (including 50+ channels her team has built), and third-party editorial mentions. The episode closes with a clear example of what a visibility campaign can look like when you put those pieces together. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesConnect with Amy - https://www.linkedin.com/in/amyaitman/ Learn more about ScaleVisible - https://scalevisible.com/ Discover how ReddVisible can help - https://reddvisible.com/ Watch Amy's last interview with us - https://www.youtube.com/watch?v=zQUNSUn1Pvw Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared sits down with Jamie I.F. for a brutally honest look at the Helpful Content Update and how a ~40% traffic and revenue drop torpedoed a $1.55M site deal mid-sale. He shares what it felt like watching peak months near $100K turn into a much smaller baseline, and why he stopped chasing an SEO recovery and chose focus instead. Jamie explains how a single customer saying they'd pay $2,500/month for an "affiliate finder" feature led him to spin it into affiliatefinder.ai, then grow with cold outreach (including ~1,000 emails) and paid ads. They cover metrics, pricing, 150 signups/week goals, and affiliate revenue. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & ResourcesCheck how AffiliateFinder works: https://affiliatefinder.ai/ Discover Answer Socrate and how it can help you: https://answersocrates.com/ Launch your SaaS affiliate program using Endorsely: https://www.endorsely.com/ Learn more about GainsApp: https://gainsapp.com/ Visit Jamie's free affiliate tracker for SaaS startups: https://increasing.com/ Watch Jamie's first interview: https://www.youtube.com/watch?v=7umFJyotZrY Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative