Winter is brutal. Unless you’re a brand built for it.<br /><br />This week, we spotlight the companies that thrive when the temperature drops. From mountaineering gear turned fashion staple with <a href="https://chatgpt//generic-entity?number=3" target="_blank" rel="noreferrer noopener"><b>The North Face</b></a>, to the merino evangelism of <a href="https://chatgpt//generic-entity?number=4" target="_blank" rel="noreferrer noopener"><b>Smartwool</b></a>, to the emotional insulation of <a href="https://chatgpt//generic-entity?number=5" target="_blank" rel="noreferrer noopener"><b>Swiss Miss</b></a>, we unpack why some brands don’t just endure winter—they own it. <br /><br />If you’ve ever looked forward to a season because of a product, this one’s for you.<br /><br />Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.<br /><br />#Podcast #SpeakingHuman #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #MarketingPodcast #WinterBrands #BusinessHumans<br /><br /><br />