Youpreneur: The Profitable Personal Brand Expert Business!

Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business. 

In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of things works, and how she packages sponsorship deals for luxury brands to work with her! 

Episode Timestamps

• [01:52] - The Handbagholic Journey Begins
• [07:01] - Monetizing YouTube and Expanding Revenue Streams
• [09:50] - Navigating Brand Deals and Sponsorships
• [18:30] - The Importance of Not Building on Rented Land
• [18:54] - Shifting Focus to YouTube and Email Marketing
• [23:14] - Challenges and Reinventing Content
• [27:26] - Daily Workflow and Content Creation
• [34:07] - Chris' Coaching Corner

Essential Learning Points From This Episode

• How Steph turned her passion into a 6-figure content creation business
• The role of YouTube in Steph's business, including using YouTube to increase product page conversions and raise brand awareness
• Risks associated with building a brand on rented land, as highlighted by Steph’s experience of her Instagram account being disabled temporarily
• How Steph has started focusing on growing her email list as a way to build a more engaged community

Important Links & Mentions From This Episode 

Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter. 

She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as her future plans!

Episode Timestamps

• [02:30] - Delia's Journey from Journalism to Copywriting
• [03:23] - The Impact of COVID-19 on Delia's Career
• [03:55] - Delia's Transition into Freelance Writing
• [04:29] - The Power of Words in Sales
• [05:58] - Delia's Marketing Strategies and Platforms
• [06:33] - The Importance of Email Marketing
• [14:19] - Balancing Business and Personal Life on Social Media
• [16:44] - Delia's Ecosystem of Products and Services
• [19:35] - What Delia's Day-to-Day Looks Like
• [23:13] - Writing a Book
• [24:02] - Chris’ Coaching Corner 

Essential Learning Points From This Episode

• Figuring out what you're good at and going all in on it
• The importance of pivoting quickly when needed
• Using words to sell and market your products or services
• How to create a diverse ecosystem that continues to serve your audience

Important Links & Mentions From This Episode 

Advita Patel is the Founder of CommsRebel, where she helps  organizations cultivate inclusive cultures through effective communications so all colleagues can belong and thrive in their work. She is also an author, podcaster, confidence coach and president of the Chartered Institute of Public Relations (CIPR).

In this episode, Chris and Advita discuss her inspiring journey from leaving the communications industry to becoming a successful 6-figure business owner. They open up about the importance of diversity and inclusivity, how Advita markets herself and builds trust with her clients, as well as other initiatives she’s involved in that are focused on helping others foster a more inclusive workplace culture.

Episode Timestamps

• [04:56] - The Journey to Confidence and Entrepreneurship
• [09:02] - Building a Personal Brand and Business
• [12:15] - The Power of Social Media and Visibility
• [15:42] - Championing Diversity and Inclusion
• [17:53] - Diversity in the Comms Industry
• [18:39] - Building Relationships in the Industry
• [19:39] - Creating a Community and Ecosystem
• [21:51] - Confidence Coaching Pathways
• [22:46] - Consultancy and Inclusive Cultures
• [32:09] - Chris' Coaching Corner

Essential Learning Points From This Episode

• Advita's transition from a crisis of confidence to becoming a successful entrepreneur
• The significance of diversity and inclusion in Advita's work and her programs
• Advita's multi-faceted approach to marketing her services, including workshops, coaching, and social media
• The importance of consistent, valuable, and authentic content creation

Important Links & Mentions From This Episode 

Kasey Compton is an author, speaker, and self-love advocate. She went from bankruptcy to building a multi-million dollar company in less than 3-years, without ditching her life to do it. She is now on a mission to help other business owners find their confidence and achieve entrepreneurial freedom through business systems.

In this episode, Chris and Kasey discuss her new book, In Search of You: How to Find Joy When Doing More Isn’t It Anymore, which was written during one of her lowest points in her life, how she’s learned to maintain a work-life balance, and the personal struggles that brought her to where she is today. 

Episode Timestamps

• [02:28] - Facing Challenges and Personal Growth
• [06:15] - The Pivot to a New Personal Brand
• [13:32] - The Importance of Relationships in Business
• [15:56] - Exploring Kasey's Business Ecosystem
• [20:54] - The Power of a Connected Offering
• [22:55] - Marketing Strategies and Platforms
• [26:16] - Insights from the Book
• [33:05] - Chris' Coaching Corner

Essential Learning Points From This Episode

• How Kasey restructured her brand and business post-divorce
• The importance of balance in life and entrepreneurship
• The value of relationships and making the time to nurture them
• Why Kasey relies on word-of-mouth and spends $0 on paid advertising

Important Links & Mentions From This Episode 

Matt Alder is a podcaster, talent acquisition expert, author and international speaker. He has spent the last 20-years researching and demonstrating the shifts that happen within the talent acquisition space to help others gain a competitive edge. He’s the host of The Recruiting Future Podcast, which is one of the world’s leading podcasts on talent acquisition and has had over 2 million downloads! 

In this episode, Chris and Matt discuss Matt’s journey in podcasting, his strategies for growing and monetizing his show, and the importance of content quality. Matt shares his insights on creating valuable content, working with sponsors, marketing his podcast, and how he has diversified his revenue streams. 

Episode Timestamps

• [02:23] - Matt's Podcasting Journey
• [08:50] - Marketing and Growing a Podcast
• [17:01] - Business Ecosystem and Diversification
• [22:23] - Live Events and Community Building
• [27:29] - Day-to-Day Life of a Full-Time Podcaster
• [31:09] - Chris' Coaching Corner

Essential Learning Points From This Episode

• Matt's journey to podcasting and shifting focus from blogging and the decision to monetize the podcast and go-all in on podcasting
• The importance of creating great content to fuel podcast growth and marketing strategies Matt implements to promote the show
• Building a value-driven podcast sponsorship model and the significance of diversification in revenue streams
• Why Matt enjoys hosting and participating in live-events and how he uses them to increase audience loyalty 

Important Links & Mentions From This Episode