<img src="https://64.media.tumblr.com/d0b255e17e114b8abac4468d5ed693a4/tumblr_mfwkbhLlFl1s1kbpao1_400.jpg"/><br/><br/><p>Every famous architect whether it is Frank Gehry playing <br/>Whimsical Wizard, Frank Lloyd Wright playing <br/>Egotistical Master, or Rem Koolhaas playing <br/>Intellectual Sheep, all have a branding game-plan that is <br/>strategically aimed at getting fame and recognition.<br/>Peter Zumthor playing Hermit Genius is no different.</p> <p><a href="http://ia801600.us.archive.org/23/items/PlayPeterThePritzkerPeddlingHermitGenius/PlayPeterThePritzkerPeddlingHermitGenius.mp3">download the mp3 audio</a> or <a href="http://feedburner.google.com/fb/a/feedintro?id=2eb0soaiin2lpfpcu3tbv508p4">subscribe to the podcast</a>.</p> <p>complete transcript:</p> <p><a href="http://famousarchitect.blogspot.com/2009/05/60-play-peter-pritzker-peddling-hermit.html">Play Peter, the Pritzker Peddling Hermit Genius</a></p> <p><iframe frameborder="0" height="300" src="http://archive.org/embed/PlayPeterThePritzkerPeddlingHermitGenius&playlist=1" width="300"></iframe></p>