The Amy Porterfield Show

Why High Performers Swear By Journaling Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere. What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos? That’s what this episode is about. I'm sitting down with Laura L. Rubin, creative coach and author of The Big Unlock, to talk about why journaling isn't a floofy self-care ritual. It's a strategic tool that high performers at Google, Netflix, and beyond are using to sharpen their thinking and lead with more intention. Laura has worked with executives, pro athletes, venture capitalists, even special forces veterans. And what she's found is that the most visionary leaders all have one thing in common: they make space to reflect. We talk about why writing by hand activates your brain differently than typing, how to build a journaling habit in just four minutes a day, what to write when you have no idea how to start, and how journaling can help you work through feeling stuck in your business and life.  If you've been curious about journaling but haven’t known how or haven’t stayed consistent, this conversation will change the way you think about it. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. The Big Unlock by Laura L. Rubin All Swell Creative Laura L. Rubin on Instagram Laura's Substack All Swell Notebooks Cross Pen Company HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The 4x4x4 Method Makes Journaling Doable — Four minutes, four days a week, for four weeks. That's it. You don't need to write pages of deep reflection. You just need to show up consistently enough to build the habit. Plus, what to do if you fall off. 2️⃣ Writing By Hand Changes Your Brain — When you move your hand across paper, synaptic connections fire that just don't happen when you type. Pen to paper forces structured thought and pulls you out of the constant state of react and respond that most of us live in, finally giving you space to think. 3️⃣ Try a Done List Before Bed — At the end of the day, write down all the ways you were a good steward of yourself. Not just the big accomplishments. Did you take your supplements? Go for a walk? Fill your water bottle? Over time, you'll start to see patterns in where you're consistent and where you need more attention. It's a small habit that creates real awareness.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Truth About What It Takes (And What No One Tells You) Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you. I've been doing this for years now, and I'm going to tell you exactly what it looks like. Some Fridays I work and some Fridays my team does too. There are seasons where everything spills over and four days just aren't enough. To accommodate more off time, we had to rebuild how this entire company operates. How we run meetings, how we communicate, how we protect our time, all of it. And that's the part nobody tells you. I went to my team and asked them to be honest about what's actually working about a four-day workweek and what's genuinely hard. Their answers surprised me. One person said she feels like she did something wrong when she has to work a Friday, even when that's not true. Another said she's a hundred times more productive now because she has no choice but to be. This is the real version. The systems, the trade-offs, and the moments when having that extra day back is worth it all. If you've been wondering whether this could ever work for you, this episode will give you the full picture. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Previous Episode: How We Launched Our 4-Day Workweek Experiment Shorter by Alex Soojung-Kim Pang Asana Slack Google Calendar HubSpot HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You'll Be More Productive, Not Less — When you only have four days, you stop tolerating the things that waste your time. One of my team members said she's a hundred times more productive now because she works fewer hours. The intensity goes up, but so does the focus. No more endless meetings, no more context switching, no more "I'll get to it later." When Friday is on the line, you protect your time fiercely. 2️⃣ It Only Works If You Have Systems — You can't just remove a day and expect everything to fit. We protect Mondays and Thursdays as no-meeting days. Deadlines land on Thursdays. We changed our expectations around communication. Without these systems, a four-day workweek falls apart. With them, it runs smoother than five days ever did. 3️⃣ You'll Still Work Some Fridays And That's Okay — Secret’s out. A four-day workweek doesn't mean you never work on Friday. During busy seasons, my team and I both do. But there's a difference between a Friday you're forced to work and a Friday you choose to work with no meetings, no Slack, no interruptions.  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Pre-Launch Strategy That Changes Everything What if your audience was already excited to buy before you ever opened the cart? That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting. I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of launching most people skip over entirely. And honestly, it's the phase that makes or breaks your results. Here's what I've learned from my own launches and from watching thousands of my students do theirs: most people think they're doing the pre-launch part right. They mention what's coming in the P.S. of an email. They post about it on social and put up a waitlist. They feel like they're doing everything they're supposed to be doing. But then the cart opens and it still feels harder than it should. They're white-knuckling their way through launch week, and by the end of it, they're exhausted and wondering what went wrong. Is it the offer? Is it the audience? Is it just harder to sell right now? Usually, it's none of those things. It's the pre-launch. And that's what we're fixing today. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Learn More About Brenna McGowan Find Brenna McGowan on Instagram The Pre-Launch Plan Program HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A Waitlist Is Not a Pre-Launch — Posting "join the waitlist" isn't warming your audience up in the way you think it is. A real pre-launch builds belief in the problem, belief in the solution, and belief that you are the person to help them get there. When that's in place, you don't have to convince anyone when the cart opens. They're already in. 2️⃣ Sell the Process, Not the Program — During pre-launch, you shouldn’t be talking about your course or your offer. Your job is to get your audience to believe in the method behind it. Brenna calls this belief-shifting, and it's the difference between an audience that's ready to buy and one that stays on the fence. 3️⃣ Anticipation Beats Urgency — Emphasizing the countdown used to work, but not anymore. People have been burned by courses and programs that didn't deliver, and they've lost trust in others and in themselves. What works now is building genuine excitement and curiosity so your audience is leaning in and asking when they can buy instead of feeling pushed into a decision. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Profit Lesson I Learned Way Too Late I had a $100K month and couldn't pay myself. And the worst part? I didn't even know until it was too late. I was out celebrating what I thought was a massive win, telling myself I'd finally made it. And the whole time, I was actually in the red. Moving backward. I didn't find out until weeks later when I finally sat down and looked at the real numbers. How did this happen? I was so focused on revenue that I never stopped to ask what I was actually keeping. If you've ever looked at your business and thought, “I'm making money, so where is it all going?”, most of us have been there. So in this episode, I'm breaking down the actual difference between gross revenue, net revenue, and profit, why chasing revenue almost cost me everything, and five strategies to actually keep more of the money you're working so hard to make.  RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Marie Forleo and B-School ChatGPT Claude Help Scout HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Revenue Is Not the Scoreboard You Think It Is – Chasing revenue while ignoring profit is how you end up exhausted, overworked, and wondering where all the money went. It's also how you say yes to offers that drain you and scale a business that can't actually support your life. The entrepreneurs who build real wealth are the ones focused more on what stays than what comes in. 2️⃣ More Offers Usually Means Less Profit – I know it feels like more revenue streams equals more security. But every offer requires its own marketing, systems, and support. That complexity eats into your margins. Fewer offers promoted well will almost always outperform a bloated offer suite. 3️⃣ You Can't Fix What You Don't Track – Quarterly profit check-ins are non-negotiable. Pull your numbers, audit your subscriptions, and stop avoiding a hard look at your money. You don't need to be an accountant. A simple spreadsheet and 60 minutes is how you stop leaks. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Money Mindset Shift Every Woman Entrepreneur Needs There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second. That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she breaks down money will make you rethink everything you thought you knew. We get into why women who are crushing it in business still let their money sit in a savings account earning 0.39%, the simple equation that tells you whether something is actually worth buying, why women fight over 2% of the pie when there's 98% sitting right there, and how to stop working around the clock and let your money do the work instead. Vivian also gets real about running her business at a sprint pace for years and what she's doing to finally build something sustainable. This is the money conversation I wish I had ten years ago. CHAPTERS: 00:00 "Money Truths with Amy Porterfield" 05:39 "Growing Wealth and Money Mindset" 13:42 "Leaving Wall Street and Identity" 19:05 Work Ethic and Efficiency 22:26 "Scaling Up: Hiring Strategically" 28:22 "Leveraging Technology and Lessons" 33:04 "Investing: Money Works for You" 41:43 Redefining Richness and Values 46:21 Why Women Struggle to Celebrate Success 51:56 "Focus on Profitable Ventures" 56:26 "Get Rich, Stay Rich Framework" 01:01:02 "Mastering Life's Biggest Finances" HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Separate Your Business and Personal Finances – As soon as you start making real money, set up a business entity that's fully separate from you. Your dry cleaning bill should not be on your business credit card. This protects you and sets you up to scale. 2️⃣ Stop Letting Your Money Sit in a Savings Account – A regular savings account earns you almost nothing. Once you have your emergency fund set, your money should be working for you through investments. Your labor earns you capital. Your capital makes you rich. 3️⃣ Value Purchases in Time, Not Dollars – Before you buy something, divide the cost by your hourly take-home pay. That $100 pair of yoga pants might cost you five hours of work. Is it worth it? This simple equation helps you spend strategically and without guilt. RESOURCES MENTIONED IN THIS EPISODE: Well Endowed by Vivian Tu (available wherever books are sold) Ask Dolly ManyChat Follow Vivian Tu (Your Rich BFF) on Instagram MORE FROM ME Follow me on Instagram @amyporterfield You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!