The time has come to finally put this mostly abandoned podcast to rest. It's kind of a sad day for me but it is time to do this.Thank you listeners, thank you to Ian Landsman and Andrey Butov who gave me this podcast to take over, and thank you to Ed Freyfogle for co-hosting many episodes. So long, farewell, adios.

<description>
 &lt;p&gt;The time has come to finally put this mostly abandoned podcast to rest. It's kind of a sad day for me but it is time to do this.&lt;/p&gt;&lt;p&gt;Thank you listeners, thank you to Ian Landsman and Andrey Butov who gave me this podcast to take over, and thank you to Ed Freyfogle for co-hosting many episodes.&lt;/p&gt;&lt;p&gt;&lt;br&gt;So long, farewell, adios.&lt;/p&gt;
 </description>

#243: The End

When you run your own little software company, be it a SaaS or old school downloadable software, and you've been doing it for several years, and you've got through the major initial challenges that were interesting and fun and rewarding to conquer in the first few years, and you've now got to that point where your product revenue is stable, and your product is pretty much feature complete, it becomes boring.Here's 3 projects I've been working on to alleviate my bootstrapper boredom, while not putting my company in peril.Mentioned in this episode:<ul><li>My coaching: <a href="https://steveofmcleod.com/">https://steveofmcleod.com/</a></li><li>My book-in-progress: <a href="https://killthehippo.com/">https://killthehippo.com/</a></li><li>My public speaking, as recorded at Business of Software Europe in April 2025: <a href="https://businessofsoftware.org/playlists/playlist-europe-2025/#SM">https://businessofsoftware.org/playlists/playlist-europe-2025/#SM</a></li></ul>

<description>
 &lt;p&gt;When you run your own little software company, be it a SaaS or old school downloadable software, and you've been doing it for several years, and you've got through the major initial challenges that were interesting and fun and rewarding to conquer in the first few years, and you've now got to that point where your product revenue is stable, and your product is pretty much feature complete, it becomes boring.&lt;/p&gt;&lt;p&gt;Here's 3 projects I've been working on to alleviate my bootstrapper boredom, while not putting my company in peril.&lt;/p&gt;&lt;p&gt;Mentioned in this episode:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;My coaching: &lt;a href="https://steveofmcleod.com/"&gt;https://steveofmcleod.com/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;My book-in-progress: &lt;a href="https://killthehippo.com/"&gt;https://killthehippo.com/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;My public speaking, as recorded at Business of Software Europe in April 2025: &lt;a href="https://businessofsoftware.org/playlists/playlist-europe-2025/#SM"&gt;https://businessofsoftware.org/playlists/playlist-europe-2025/#SM&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt; &lt;/p&gt;
 </description>

#242: Boredeom

In this episode, I talk about how I'm using podcasting as a business tool. Not as a guest, not to promote my product, not as an advertiser, but as a way to build up and strengthen my network amongst my "Ideal Customer Profile" in the video games industry.Mentioned in this episode:<ul><li><a href="https://featureupvote.com/">Feature Upvote</a>, my SaaS product</li><li><a href="https://featureupvote.com/thecommunitylounge/">The Community Lounge</a>, the podcast I'm creating as a business tool</li></ul>

<description>
 &lt;p&gt;In this episode, I talk about how I'm using podcasting as a business tool. Not as a guest, not to promote my product, not as an advertiser, but as a way to build up and strengthen my network amongst my "Ideal Customer Profile" in the video games industry.&lt;/p&gt;&lt;p&gt;Mentioned in this episode:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://featureupvote.com/"&gt;Feature Upvote&lt;/a&gt;, my SaaS product&lt;/li&gt;&lt;li&gt;&lt;a href="https://featureupvote.com/thecommunitylounge/"&gt;The Community Lounge&lt;/a&gt;, the podcast I'm creating as a business tool&lt;/li&gt;&lt;/ul&gt;&lt;p&gt; &lt;/p&gt;
 </description>

#241: Podcasting

I want to tell you what's happening with my product, <a href="https://featureupvote.com/">Feature Upvote</a>, over the last year or so. I've dramatically changed the positioning, to be a feedback management platform for the video games industry.Here's the story of why I repositioned - and how I did it.Check out the new "video games industry"-focused <a href="https://featureupvote.com/">Feature Upvote home page</a>.

<description>
 &lt;p&gt;I want to tell you what's happening with my product, &lt;a href="https://featureupvote.com/"&gt;Feature Upvote&lt;/a&gt;, over the last year or so. I've dramatically changed the positioning, to be a feedback management platform for the video games industry.&lt;/p&gt;&lt;p&gt;Here's the story of why I repositioned - and how I did it.&lt;/p&gt;&lt;p&gt;Check out the new "video games industry"-focused &lt;a href="https://featureupvote.com/"&gt;Feature Upvote home page&lt;/a&gt;.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;
 </description>

#240: Why I repositioned Feature Upvote to the video game industry

I was recently a guest on The Gross Profit podcast, hosted by James Kennedy. In that interview, James and I talked about our business heros, and well, it seemed to me that the conversation was a perfect fit for this podcast too.So, with James's permission, I'm sharing with you here the entire episode of The Gross Profit podcast in which I was interviewed.<ul><li><a href="https://www.procurementexpress.com/podcast/what-makes-a-business-hero/">The Gross Profit podcast</a></li><li><a href="https://featureupvote.com/">Feature Upvote</a>, my B2B SaaS</li><li><a href="https://steveofmcleod.com/">My B2B SaaS coaching services</a></li></ul>

<description>
 &lt;p&gt;I was recently a guest on The Gross Profit podcast, hosted by James Kennedy. In that interview, James and I talked about our business heros, and well, it seemed to me that the conversation was a perfect fit for this podcast too.&lt;/p&gt;&lt;p&gt;So, with James's permission, I'm sharing with you here the entire episode of The Gross Profit podcast in which I was interviewed.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.procurementexpress.com/podcast/what-makes-a-business-hero/"&gt;The Gross Profit podcast&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://featureupvote.com/"&gt;Feature Upvote&lt;/a&gt;, my B2B SaaS&lt;/li&gt;&lt;li&gt;&lt;a href="https://steveofmcleod.com/"&gt;My B2B SaaS coaching services&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt; &lt;/p&gt;
 </description>

#239: Our Business Heroes with The Gross Profit Podcast

This is the archive of Bootstrapped.fm. A seminal Bootstrapper-oriented podcast started in 2013 by Ian Landsman and Andrey Butov. The first iteration ran for 104 episodes. In 2019, Steve McLeod took over for another 139 episodes. We've set this podcast to release order so you can experience it as it was initially presented.

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