<description>&lt;p&gt;&lt;a href="https://www.lifanghe.me/" rel="noopener noreferrer" target="_blank"&gt;Lifang He&lt;/a&gt;, brand strategist, and former leader at Apple, Amazon, Ring, and Bloomberg, explains how branding is a truly wholistic experience, and one that doesn't stop after you've come up with a name and logo...every interaction matters.&lt;/p&gt;&lt;p&gt;Hear Lifang's full interview in her special bonus episode of The Action Catalyst.&lt;/p&gt;</description>

The Action Catalyst

Southwestern Family of Podcasts - Southwestern Family of Companies

CLIP: Winning Hearts and Minds in Totality

MAY 14, 20263 MIN
The Action Catalyst

CLIP: Winning Hearts and Minds in Totality

MAY 14, 20263 MIN

Description

Lifang He, brand strategist, and former leader at Apple, Amazon, Ring, and Bloomberg, explains how branding is a truly wholistic experience, and one that doesn't stop after you've come up with a name and logo...every interaction matters.Hear Lifang's full interview in her special bonus episode of The Action Catalyst.