Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

Columbia Ideas at Work

Columbia Business School

Oded Netzer: Text Mining Social Media for Consumer Insights

JUN 19, 201315 MIN
Columbia Ideas at Work

Oded Netzer: Text Mining Social Media for Consumer Insights

JUN 19, 201315 MIN

Description

Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.