On Good Authority: Publishing the Book that Will Build Your Business
Anna David
Recent Episodes
Hilary Lifton is not one to boast, and I write that with more understatement than you can imagine.
I was introduced to her recently at a party by someone who said she was a big ghostwriter. When I asked her about her career, she mentioned working on a self-help book.
It was only when I Googled her later that I learned she has written 16 New York Times bestsellers and is one of the most sought-after ghostwriters alive. (While she chooses not to name her bold-faced clients, you can find out who some of them are by going to her site.)
I've never had such an interesting conversation about ghostwriting and I challenge you that you've probably not heard one. I know that's setting expectations quite high but I'm ready to meet them!
Arlina Allen is a force in the recovery movement. Sober for over 30 years, she's been releasing episodes of her top 1% podcast, ODAAT Chat, for over eight.
She's also been working on a book for almost that long—and now it's finally here! The 12-Step Guide for Skeptics: Clearing Up Common Misconceptions of A path to Sobriety is out now and for it, she showed her book-in-progress to people who not only didn't agree with what she was writing but who actually disagreed.
In this episode, we talked about her process, how she realized that her original idea for the book was more an article than a book and the way her podcast set her up for book sucess.
Dr. Douglas Brackmann isn't like anyone else you meet. He's far more intense and brilliant—the kind of person you find yourself telling your deepest and darkest secrets to when you had just planned to ask him about the weather.
The author of Driven: Understanding and Harnessing the Genetic Gifts Shared by Entrepreneurs, Navy SEALs, Pro Athletes, and Maybe YOU, Brackmann is revered among top entrepreneurs. And while he admits that he already had "disciples" before publishing Driven, the book still radically transformed his practice, career and life.
\Although the tips he provides about building authority with a book are priceless, I was even more intrigued. by how much credibility he says the book has given him (even though he already has two PhDs!) Listen and get inspired. And if you relate to what he says about being a driven person...A) I feel your pain and B) there are many ways to work with Brackmann on that. Find out what they are by going here.
(BTW: I was on his podcast a few months ago. You can hear that here.)
