<description>&lt;p&gt;&lt;span class="citation-14 citation-end-14"&gt;Sam and Steve discuss the practical applications of AI in modern sales and marketing. &lt;sup class="superscript" data-turn-source-index="1"&gt; &lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;span class="citation-13 citation-end-13"&gt;Steve explains his process for using Gemini's Deep Research feature to generate detailed company reports, condensed infographics, and audio summaries for effective account-based marketing.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span class="citation-13 citation-end-13"&gt;&lt;sup class= "superscript" data-turn-source-index="2"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class= "superscript" data-turn-source-index="2"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class= "superscript" data-turn-source-index="2"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class= "superscript" data-turn-source-index="2"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class= "superscript" data-turn-source-index="2"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class= "superscript" data-turn-source-index="2"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class= "superscript" data-turn-source-index="2"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class= "superscript" data-turn-source-index="2"&gt;&lt;!----&gt;&lt;/sup&gt; &lt;sup class= "superscript" data-turn-source-index="2"&gt; &lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;span class="citation-12 citation-end-12"&gt;Sam shares his techniques for leveraging AI to create personalized connection requests on LinkedIn and to repurpose podcasts into engaging social media posts.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span class="citation-11 citation-end-11"&gt;They also explore how AI is changing SEO, shifting the focus from clicks to brand mentions within AI-generated search results. &lt;sup class= "superscript" data-turn-source-index="4"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class= "superscript" data-turn-source-index="4"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class= "superscript" data-turn-source-index="4"&gt;&lt;!----&gt;&lt;/sup&gt; &lt;sup class= "superscript" data-turn-source-index="4"&gt; &lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;span class="citation-10 citation-end-10"&gt;The conversation covers how AI can transform existing content into new formats and significantly shorten the traditional sales discovery process.&lt;/span&gt;&lt;/p&gt;</description>

CRM Talk

Steve Chipman & Sam Biardo

126 AI Account Based Marketing

AUG 20, 202528 MIN
CRM Talk

126 AI Account Based Marketing

AUG 20, 202528 MIN

Description

Sam and Steve discuss the practical applications of AI in modern sales and marketing. Steve explains his process for using Gemini's Deep Research feature to generate detailed company reports, condensed infographics, and audio summaries for effective account-based marketing. Sam shares his techniques for leveraging AI to create personalized connection requests on LinkedIn and to repurpose podcasts into engaging social media posts. They also explore how AI is changing SEO, shifting the focus from clicks to brand mentions within AI-generated search results. The conversation covers how AI can transform existing content into new formats and significantly shorten the traditional sales discovery process.