<p>With more than <strong>2 billion daily users</strong> and <strong>40 billion hours of sports content watched annually</strong>, YouTube has become a major destination for sports highlights, creator watchalongs and, increasingly, live sport.</p><p><br></p><p>In this episode, we revisit an interview from the SportsPro Media Summit in Madrid, where SportsPro head of editorial <strong>Sam Carp</strong> sits down with <strong>Jonny Keogh, YouTube&#39;s head of UK sports</strong>, to discuss how leagues, teams and rights holders are using the platform to expand their reach and monetise audiences.</p><p><br></p><p>Keogh outlines what a &quot;good&quot; YouTube strategy looks like today, how competitions like the Women&#39;s Super League have used the platform to build audiences and attract sponsors, and whether some properties should even use it as their primary distribution channel. </p><p><br></p><p>📩 Got questions for future episodes?</p><p>Email us at: [email protected]</p><p><br></p><p>🎧 Don’t forget to check out SportsPro’s other podcasts: StreamTime Sports, Mics Out, and New Era.</p><p><br></p><p>OUR SOCIALS:</p><p>Newsletter: https://www.sportspro.com/account/registration/</p><p>YouTube: http://youtube.com/@wearesportspro</p><p>Instagram: https://instagram.com/sportspro.media</p><p>LinkedIn: https://www.linkedin.com/company/sportspro-media</p><p>TikTok: https://www.tiktok.com/@sportspromedia</p>