This is an encore podcast presentation previously aired on September 29th, 2023. When was the last time you received flowers? A thoughtful, personalized gift like that leaves a lasting impression — and it's a great reminder of how impactful customization can be. Today, personalization is more than a trend; it's an expectation. Over half of consumers are interested in customized products, and many are willing to pay more for them. In both our personal and professional lives, we're moving beyond one-size-fits-all solutions. This week, we're exploring how one guest is using high-tech tools to deliver a truly high-touch experience — and he's ready to help you do the same.