The difference between making thousands of dollars on your next book and losing money can come down to a few cents per click.If your ads generate even a few pennies of net profit, you can run them until you've sold tens of thousands of books. But if you're losing money, no amount of spending will fix it. In this week's episode, David Gaughran, a veteran of digital advertising, joins me to talk about how to make your book advertising actually pay you back.Here's a taste of what you’ll learn:Why the authors spending the most on Facebook ads are often doing it wrong (and what to do instead)The marketing asset that makes every advertising endeavor more profitableHow to reach your exact readers on Facebook now that author targeting is goneListen in or read the blog version to discover how to approach book advertising strategically. You will feel more confident about when to advertise and when to invest your time (and dollars) elsewhere.Blog Link: https://www.authormedia.com/15-rules-for-book-advertising-with-david-gaughran/Author Media.social link: (Live at 11:02 AM on May 6) https://authormedia.social/c/novel-marketing/15-rules-for-book-advertising-with-david-gaughranSupport the show