<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Coaching is a unique kind of business and this episode explores how Ben Easter grew his coaching business very quickly by keeping things simple and focusing on fine-tuning his enrollment and sales process.  &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Ben brings an infectious energy to this thing we call “coaching” and I’m so excited to feature his unique story and style. You’ll hear how he went from broken to breakthrough and how he &lt;/span&gt;&lt;span style="font-weight: 400;"&gt;helps badass entrepreneurs shift into the most authentic expressions of themselves.&lt;/span&gt;&lt;/p&gt; &lt;h2&gt;&lt;strong&gt;HIGHLIGHTS OF THIS EPISODE: &lt;/strong&gt;&lt;/h2&gt; &lt;ul&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;The difference between a Business Coach and a Business Mindset Coach (1:35)&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;b&gt;How to recognize misalignment in your business or life and what to do about it (6:51)&lt;/b&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;How golf lessons, Deepak Chopra, and a head injury led Ben to coaching (10:52)&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;b&gt;Why taking tiny steps is the key to achieving any big goal (20:02)&lt;/b&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;Ben shares his BIG shift about how to “sell” coaching (27:52)&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;b&gt;The audacity to do work that feels like play! (35:02)&lt;/b&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;How Ben realized 4X ROI in 3 months (44:09)&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;b&gt;An increase in client conversion rate from 20% to 80% (53:00)&lt;/b&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;Priceless… Ben receives a $5,500 payment WHILE discussing enrollment best practices (1:01:54)&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;&lt;em&gt;“THERE&amp;#8217;S NO MAGIC INGREDIENT THAT YOU NEED TO MAKE THINGS WORK. YOU JUST NEED TO BE DEDICATED TO MAKING INCREMENTAL IMPROVEMENTS.”&lt;/em&gt;&lt;/h2&gt; &lt;h2&gt;&lt;em&gt;– BEN EASTER&lt;/em&gt;&lt;/h2&gt; &lt;h2&gt;MENTIONED IN THIS EPISODE:&lt;/h2&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;b&gt;Ben’s &lt;/b&gt;&lt;a href="http://lucidshiftcoaching.com" target="_blank" rel="noopener noreferrer"&gt;&lt;b&gt;website&lt;/b&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;b&gt;Connect with Ben on &lt;/b&gt;&lt;a href="https://www.instagram.com/lucid_shift/" target="_blank" rel="noopener noreferrer"&gt;&lt;b&gt;Instagram&lt;/b&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;a href="https://tim.blog/2015/12/14/derek-sivers-on-developing-confidence-finding-happiness-and-saying-no-to-millions/" target="_blank" rel="noopener noreferrer"&gt;&lt;b&gt;Tim Ferriss podcast with Derek Sivers&lt;/b&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h2&gt;ABOUT &lt;strong&gt;BEN EASTER&lt;/strong&gt;:&lt;/h2&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Ben Easter is a Business Mindset Coach that helps emerging entrepreneurs overcome their mental gremlins and build better businesses. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;After a decade of deliberate study and practice in the fields of personal development, social dynamics, cognitive neuroscience, and the art of learning (not to mention a lot of painful trial and error), &lt;/span&gt;&lt;span style="font-weight: 400;"&gt;Ben came to realize that he had transformed. And now Ben loves helping other people transform too.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Ben brings a fresh perspective and a playful approach to his work and in this episode you’re going to hear his unique journey to coaching and how he’s growing his coaching business, serving his clients deeply, and establishing himself as a coach that blends a unique combination of strategic planning, practical examination, and focused, playful curiosity. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;h2&gt;&lt;em&gt;“IF YOU REALLY WANT TO TAKE YOUR BUSINESS TO THE NEXT LEVEL, THERE&amp;#8217;S NO BETTER WAY THAN HAVING SOMEONE THERE TO SUPPORT YOU. YOU WILL NEVER REGRET IT.&amp;#8221;&lt;/em&gt;&lt;/h2&gt; &lt;h2&gt;&lt;em&gt;– BEN EASTER&lt;/em&gt;&lt;/h2&gt;The post &lt;a href="https://www.michaelknouse.com/episodes/episode-197-from-broken-to-breakthrough-with-ben-easter/"&gt;Episode 197: From Broken To Breakthrough&lt;/a&gt; first appeared on &lt;a href="https://www.michaelknouse.com"&gt;Michael Knouse&lt;/a&gt;.</description>

The Startup Sessions with Michael Knouse

Michael Knouse: Empowering Visionary Entrepreneurs to Create a Life of Meaning Through a Business with Soul

Episode 197: From Broken To Breakthrough

NOV 18, 202071 MIN
The Startup Sessions with Michael Knouse

Episode 197: From Broken To Breakthrough

NOV 18, 202071 MIN

Description

<p><span style="font-weight: 400;">Coaching is a unique kind of business and this episode explores how Ben Easter grew his coaching business very quickly by keeping things simple and focusing on fine-tuning his enrollment and sales process.  </span></p> <p><span style="font-weight: 400;">Ben brings an infectious energy to this thing we call “coaching” and I’m so excited to feature his unique story and style. You’ll hear how he went from broken to breakthrough and how he </span><span style="font-weight: 400;">helps badass entrepreneurs shift into the most authentic expressions of themselves.</span></p> <h2><strong>HIGHLIGHTS OF THIS EPISODE: </strong></h2> <ul> <li><span style="font-weight: 400;">The difference between a Business Coach and a Business Mindset Coach (1:35)</span></li> <li><b>How to recognize misalignment in your business or life and what to do about it (6:51)</b></li> <li><span style="font-weight: 400;">How golf lessons, Deepak Chopra, and a head injury led Ben to coaching (10:52)</span></li> <li><b>Why taking tiny steps is the key to achieving any big goal (20:02)</b></li> <li><span style="font-weight: 400;">Ben shares his BIG shift about how to “sell” coaching (27:52)</span></li> <li><b>The audacity to do work that feels like play! (35:02)</b></li> <li><span style="font-weight: 400;">How Ben realized 4X ROI in 3 months (44:09)</span></li> <li><b>An increase in client conversion rate from 20% to 80% (53:00)</b></li> <li><span style="font-weight: 400;">Priceless… Ben receives a $5,500 payment WHILE discussing enrollment best practices (1:01:54)</span></li> </ul> <h2><em>“THERE&#8217;S NO MAGIC INGREDIENT THAT YOU NEED TO MAKE THINGS WORK. YOU JUST NEED TO BE DEDICATED TO MAKING INCREMENTAL IMPROVEMENTS.”</em></h2> <h2><em>– BEN EASTER</em></h2> <h2>MENTIONED IN THIS EPISODE:</h2> <ul> <li style="font-weight: 400;"><b>Ben’s </b><a href="http://lucidshiftcoaching.com" target="_blank" rel="noopener noreferrer"><b>website</b></a></li> <li style="font-weight: 400;"><b>Connect with Ben on </b><a href="https://www.instagram.com/lucid_shift/" target="_blank" rel="noopener noreferrer"><b>Instagram</b></a></li> <li style="font-weight: 400;"><a href="https://tim.blog/2015/12/14/derek-sivers-on-developing-confidence-finding-happiness-and-saying-no-to-millions/" target="_blank" rel="noopener noreferrer"><b>Tim Ferriss podcast with Derek Sivers</b></a></li> </ul> <h2>ABOUT <strong>BEN EASTER</strong>:</h2> <p><span style="font-weight: 400;">Ben Easter is a Business Mindset Coach that helps emerging entrepreneurs overcome their mental gremlins and build better businesses. </span></p> <p><span style="font-weight: 400;">After a decade of deliberate study and practice in the fields of personal development, social dynamics, cognitive neuroscience, and the art of learning (not to mention a lot of painful trial and error), </span><span style="font-weight: 400;">Ben came to realize that he had transformed. And now Ben loves helping other people transform too.</span></p> <p><span style="font-weight: 400;">Ben brings a fresh perspective and a playful approach to his work and in this episode you’re going to hear his unique journey to coaching and how he’s growing his coaching business, serving his clients deeply, and establishing himself as a coach that blends a unique combination of strategic planning, practical examination, and focused, playful curiosity. </span></p> <p>&nbsp;</p> <h2><em>“IF YOU REALLY WANT TO TAKE YOUR BUSINESS TO THE NEXT LEVEL, THERE&#8217;S NO BETTER WAY THAN HAVING SOMEONE THERE TO SUPPORT YOU. YOU WILL NEVER REGRET IT.&#8221;</em></h2> <h2><em>– BEN EASTER</em></h2>The post <a href="https://www.michaelknouse.com/episodes/episode-197-from-broken-to-breakthrough-with-ben-easter/">Episode 197: From Broken To Breakthrough</a> first appeared on <a href="https://www.michaelknouse.com">Michael Knouse</a>.