Episode 140: Markus Erlandsson and Malin Martnes chatted with Pauline Kolde from Cluster Reply about the art of customer insights. Pauline starts by explaining how she got into Customer Insights and got to where she is today. She then continues to talk about the current trends in customer data management and how data quality is at the heart of marketing.

Bio

Hey there! I am a Dynamics 365 and Customer Experience consultant for more than 6 years now. Since Dynamics 365 Marketing came on the market, I’ve been whirling through the exciting world of segments, events and journeys. But there is also so much to discover and new things to do that it never gets boring.

In my quest for the simplest solutions, the Microsoft community has never disappointed me and has given me so much that I want to give back as well. This blog is my way to contribute and share my experiences and ideas with you.

But in my spare time it doesn’t get boring either. When I’m not working on client projects or writing this blog, you can find me scurrying around the world, eating good food, or knitting, knitting, knitting.

I’m super excited for you guys to be a part of my journey! And I hope you gain as much inspiration and knowledge from my posts as I have. Don’t forget to check back regularly, because there’s always something new to discover and learn!

Links

https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-double-opt-in

New certification: https://learn.microsoft.com/en-us/credentials/certifications/d365-customer-experience-analyst-associate/

https://nordicsummit.info/agenda

https://www.scottishsummit.com

https://community.dynamics.com/usergroups/details/?groupid=94c47b2f-3bd8-4b01-9540-c75c58aa8766

The post The Art of Customer Insights with Pauline Kolde first appeared on CRM Rocks.