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&lt;p&gt;When Jeff Bezos left Wall Street to start Amazon in 1994, the most common question he got was &amp;#8220;What&amp;#8217;s the internet?&amp;#8221; Fast-forward to today, and Amazon is, of course, the country&amp;#8217;s leading online retailer, as well as cloud services provider. In 2022, the company controlled almost 38% of the U.S. e-commerce market. Walmart, its closest competitor, had just over 6%, according to Insider Intelligence. In her new book, &amp;#8220;The Everything War,&amp;#8221; The Wall Street Journal&amp;#8217;s Dana Mattioli documents the tactics she says have enabled Amazon to dominate.&lt;/p&gt;
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When Jeff Bezos left Wall Street to start Amazon in 1994, the most common question he got was &#8220;What&#8217;s the internet?&#8221; Fast-forward to today, and Amazon is, of course, the country&#8217;s leading online retailer, as well as cloud services provider. In 2022, the company controlled almost 38% of the U.S. e-commerce market. Walmart, its closest competitor, had just over 6%, according to Insider Intelligence. In her new book, &#8220;The Everything War,&#8221; The Wall Street Journal&#8217;s Dana Mattioli documents the tactics she says have enabled Amazon to dominate.

Marketplace Tech

Inside Amazon’s business tactics and company culture

Inside Amazon’s business tactics and company culture

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