You’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. That’s where dynamic ads come in.

Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether you’re running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need.

In this episode of The More Profitable Podcast, we’re diving into the basics of dynamic ads. I’ll walk you through what they are, how they work, and three powerful ways you can use them to promote your business. Plus, I’ll share some best practices for structuring your ads so they don’t disrupt the flow of your podcast but still grab attention and drive results.

4:22 - What dynamic ads are and what they allow you to do

11:11 - How you can use a dynamic ad on your podcast to provide updates

14:16 - How you can use dynamic ads to drive traffic to your opt-ins

17:13 - How you can use dynamic ads to promote and drive sales

19:31 - Best practices for the length, frequency, and variety of dynamic ads on your podcast

26:50 - Addressing the pushback I often hear about dynamic ads (especially at the start of an episode)

Mentioned in The Beginner’s Guide to Dynamic Ads: Use Your Podcast to Sell Smarter

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