Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency's process was, they can't answer the question. They never asked. Skipping that question is expensive. Not just in dollars, but in the relationships it can quietly damage when a cold template goes out to someone you know, or when you end up on 15 shows that have nothing to d...

The More Profitable Podcast with Stacey Harris

Stacey Harris | Podcast Strategy + Production for Coaches & Consultants

What to Ask Before You Hire a Podcast Pitching Service

APR 15, 202630 MIN
The More Profitable Podcast with Stacey Harris

What to Ask Before You Hire a Podcast Pitching Service

APR 15, 202630 MIN

Description

Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency's process was, they can't answer the question. They never asked.Skipping that question is expensive. Not just in dollars, but in the relationships it can quietly damage when a cold template goes out to someone you know, or when you end up on 15 shows that have nothing to do with your actual buyers.In this episode of The More Profitable Podcast, I'm breaking down the four things to ask before you hire a podcast pitching service, including how they price their work, how they qualify shows, what their process actually looks like, and what you're still going to be responsible for no matter who you hire.0:32 - Why podcast pitching services often don't deliver on the promise1:07 - Why production clients are the ones asking me about pitching services6:09 - Process is the first thing to ask about and what good process looks like8:21 - What happens when a cold template goes to someone you already know9:29 - What a good pitching partner actually involves you in11:25 - Per pitch pricing and why it incentivizes volume over quality12:19 - Per booked appearance and why more yeses isn't always better13:21 - Flat monthly retainer and what it needs to include to be worth it15:05 - Matching pricing structure to your actual visibility goals18:25 - How they qualify shows and what the answers reveal20:26 - Red flags in show qualification21:55 - What you're still responsible for no matter who you hire25:07 - The difference between strategic visibility and vanity27:36 - Why I DIY my own pitching in this season of businessMentioned In What to Ask Before You Hire a Podcast Pitching ServicePodcast Launch AcceleratorBuzzsprout Global StatsThe Podcast NewsroomRate and Review The More Profitable PodcastReady to get your podcast launched and off your plate?We have one spot open in the Podcast Launch Accelerator for Q2. This is a 90-day container where we build your show strategy and optionally produce your first season so all you have to do is record. Learn more and grab your spot.Send Stacey a TextSupport the show