Stacey Harris | Podcast Strategy + Production for Coaches & Consultants
Where to Put Calls to Action in Your Podcast so They Actually Convert
APR 22, 202627 MIN
Where to Put Calls to Action in Your Podcast so They Actually Convert
APR 22, 202627 MIN
Description
Let's talk about the timing of your podcast calls to action. When you make your asks and what kind of ask you're making at each point changes how well they actually convert. Most podcasters are making one call to action per episode, usually at the end, usually rushed, and wondering why their show isn't converting.Here's what that one-CTA approach misses. A pre-roll ad does a different job than a mid-episode mention, which does a different job than a live read outro tied to the episode's content. When you only use one, you're skipping the placements that actually move listeners toward a decision. And the live read outro, the one tied directly to what you just taught, is the call to action most podcasters skip entirely. It's probably the one costing you the most clients.In this episode of The More Profitable Podcast, I'm walking through the four places to put calls to action in your podcast, what kind of ask belongs in each spot, and how to layer them so they work together instead of fighting for attention. I'm also getting into why you should be using at least two of these in every episode, three in most, and why the resistance you feel about "selling too much" is usually the exact thing keeping your show from converting.0:08 - Why the timing of your calls to action changes how well they convert2:08 - Why one CTA per episode means you're spinning your wheels3:14 - Why you'll always feel like you've talked about your offer a million times4:43 - How actively selling filters out the audience that was never going to buy anyway8:54 - The pre-roll dynamic ad and when to use it for timely promos11:27 - Why I keep pre-roll ads to 30 to 45 seconds13:09 - The mid-intro CTA and why this is where free offers belong16:06 - The live read outro, the CTA most podcasters skip16:28 - How to plant seeds earlier in the episode so the live read outro actually lands21:39 - The pre-recorded outro as the catch-all for ratings, free offers, and awareness23:07 - Why more than three asks in the pre-recorded outro confuses the listenerMentioned In Where to Put Calls to Action in Your Podcast so They Actually ConvertThe Podcast Newsroom5 Mistakes Business Owners Make When Launching a PodcastProfitable Podcast Summer CampPodcast Launch AcceleratorPodcast ProductionRate and review The More Profitable PodcastReady to build a podcast that actually converts?If your show isn't pulling its weight as a sales tool, the fix usually starts with strategy, not more content. We have one spot open for the Podcast Launch Accelerator and one spot for Podcast Production. Launch Accelerator is for new podcasters building a first season with support. Production is for established podcasters ready to commit to the long game. Book a call to talk through which one fits.Send Stacey a TextSupport the show