The Business of Caitlin Clark
PODCAST: We take you inside of “The Business of Caitlin Clark” on this week’s edition of Sports Business Radio. The record-setting University of Iowa women’s basketball superstar has changed the way we look at women’s sports - on and off of the basketball court. On this episode, we discuss Caitlin’s growing portfolio of sponsors, how much she will likely earn as the #1 pick in the upcoming WNBA draft, her impact on TV ratings and ticket sales and how she has brought a new audience to women’s basketball. We also speak with Minji Ro, Chief Strategy Officer at Gainbridge. Gainbridge recently signed Caitlin Clark to a multi-year partnership deal where Clark will serve as an ambassador and spokesperson for the company. Ro takes inside of the construction of Gainbridge’s deal with Clark, tells us why Gainbridge chose to work with Caitlin Clark and how Gainbridge plans to activate the deal with Clark. Gainbridge also has the main rights on Gainbridge Fieldhouse, home of the WNBA’s Indiana Fever, who are expected to make Caitlin Clark the #1 pick in the upcoming WNBA Draft.
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