Super Agents Live- Selling Real Estate

Todays guest is steven ross an expert in persuasion. Persuasion is one of my favorite topics because everyday in multiple ways we play persuasion games. According to game theory everything we do is an act of persuasion---we do this at work, at home, with our kids and with our partners. For most of us---trying to get another to see the world as we see it is the most important thing and that is never truer than in business. Whether its on our instagram or on facebook we are trying to persuade others to see the world as we see it or the way we want them to see it. I would make the argument that persuasion is the single most effective thing we can learn to master in order to shape our lives in a way that we are ultimately happy. Persuasion starts with our body---our facial expressions extends to our tonality and pace of speech and ends with the content we are delivering. Often we get into sales pitches and deliver our pitch perfectly only to walk away with a blank contract-------why? Effective persuasion is part psychology, part sociology and to be effective we need to understand both game theory and be able to be an illusionist knowing what to reveal and when. Today I have Steven Ross on the show and if you havent heard our first interview a few years ago I would encourage you to go back and find the episode I think its number 276 we get into doublespeak and subtle words can effectively put people into a more receiving state---we also talk about how to use the power of touch.

Today on the show we bring on Tyler Whitman of the hit show Million Dollar Listing. We discuss why you need to be a hyper local expert in your market. We dig into the type of expertise you must develop to differentiate yourself and why differentiation is the difference between winning and going hungry.

Getting rich is rarely about being the smartest person in the room nor, is it always about taking gigantic risks and betting it all on black. More often than not, its about being in the right place at the right time and recognizing that the world is shifting beneath your feet. That's why the "luckiest" entrepreneurs often have a very diverse group of friends and interests. Today's guest recognized there was gold laying in plain sight.

Whether its from government intervention or tech innovation the way realtors have typically made a living are about to change. Some of the changes that have been proposed are small and relatively unimportant. A rule that was enacted across the board was that buyers agents could no longer advertise that there services were "free" and that agents could no longer "not" show a property due to the low co-op fee. Those seem pretty reasonable and were enacted by most MLS's across the nation. At the heart of the REX initiated DOJ antitrust lawsuit that seems to be most confusing is that they are arguing that buyers should pay for their own agents services and the seller should pay for their agent. This may benefit a company like REX but, it seems like it would create a larger barrier to first time homebuyers and stifle the overall market. Today we discuss. Please visit our sponsor issuu.com We all have creative ideas but, how do you take your idea and turn it into a digital asset? Issuu helps creators, marketers, designers, and really anyone who wants to make content that stands out. Taking our ideas and transforming them into a marketing piece that can be used on all of our social media can be maddening. This is why large teams have a dedicated marketing person doing nothing but, creating and reformatting content for use on all of our platforms. Issuu solves all of that in an easy to use make it once and distribute everywhere tool. Make it once and distribute it everywhere. You can try it free at issuu.com and if you want premium features like analytics or SEO help to make your content more discoverable you can get 50% off when you go to issuu.com/podcast and use the promo code superagents. That's I s s u u .om /podcast and use the promo code superagents.

When you are stuck how do you breakout? What separates the average performer from the super successful? Dr. Hank Seitz and I discuss these issues along with various other topics including mental mapping and how we all may be cut from the same cloth but, just haven't yet realized it. Our sponsor is issuu.com. Issuu helps creators, marketers, designers, and really anyone who wants to make content that stands out. Make it once and distribute on all of your platforms. Go to issuu.com/podcast and use the promo code super agents to get 50% off