The Duct Tape Marketing Podcast

In The Science of Mindset and Sustainable Success, mindset coach and author Diana Pagano breaks down how neuroscience and neuroplasticity shape our beliefs, habits, and long-term success. She explains why sustainable success isn't about doing more, but about rewiring limiting beliefs, interrupting fear-driven patterns, and aligning your mindset with intentional action. This conversation explores how mindset shifts help entrepreneurs and leaders overcome self-doubt, burnout, and plateaus while creating lasting growth. If you're looking to understand the science behind mindset change and build success without sacrificing fulfillment, this episode offers practical insight and clarity. Today we discussed: 00:00 Introduction 00:59 Meet Diana Pagano 01:32 Defining 'More' in Mindset 02:31 Rewiring Your Mind 04:45 Privilege & Reality Check 08:14 Fear & Belief Systems 13:11 Success Mindset Coaching 16:29 Client Success Stories 21:03 Universal Strategies Rate, Review, & Follow This episode is brought to you by Duct Tape Marketing. Free Resource for Business Owners: If you're feeling overwhelmed by marketing, don't miss our CEO Sara Nay's new 30-minute workshop: The Clarity Engine. You'll learn a smarter, more strategic approach and get a worksheet to map out your next steps for 2026. Join the workshop & grab your free worksheet - https://dtm.world/clarity Give yourself the gift of clarity in 2026!

Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts. Today we discussed: 00:00:00 Introduction 00:02:50 Why Marketing Is Hard 00:04:26 10 Questions Overview 00:05:14 Question 1: Asset Ownership 00:07:20 Question 2: Measuring Success 00:09:11 Question 3: Strategy Alignment 00:11:09 Question 4: Contract Terms 00:12:11 Question 6: Reporting Standards 00:12:23 Question 5: Team Interaction 00:13:04 Question 7: AI Integration 00:15:12 Question 8: Keep Your Team Involved 00:17:48 Question 10: What You'll Learn Rate, Review, & Follow This episode is brought to you by Duct Tape Marketing. Struggling with marketing chaos? Our CEO, Sara Nay, has created a free 30-minute workshop, The Clarity Engine, along with a practical worksheet to help you build a marketing system that actually scales. Ready to finish the year with a clear plan? Start the workshop & grab your free worksheet - https://dtm.world/clarity Want a second set of eyes on your strategy? Sara's offering a few free, year-end review sessions (limited capacity) Book your strategy call - https://dtm.world/yearend

John breaks down the 7 stages of a complete marketing operating system and why most businesses struggle without one. He explains how the marketing pyramid, business strategy, brand development, and customer experience all work together to create a repeatable, scalable system. You'll learn how to eliminate random tactics, integrate AI into your workflows, and build a structured approach that finally drives consistent results. If you've ever wondered how to build a marketing operating system for your business, this episode gives you the roadmap. Today we discussed: 00:00 Introduction 01:09 The Marketing Operating System 02:00 Business Chaos and the Marketing Pyramid 04:30 Designing the Marketing Operating System 08:00 The Seven Stages 10:43 Implementation Phases and Next Steps Rate, Review, & Follow This episode is brought to you by Duct Tape Marketing. Struggling with marketing chaos? Our CEO, Sara Nay, has created a free 30-minute workshop, The Clarity Engine, along with a practical worksheet to help you build a marketing system that actually scales. Ready to finish the year with a clear plan? Start the workshop & grab your free worksheet - https://dtm.world/clarity Want a second set of eyes on your strategy? Sara's offering a few free, year-end review sessions (limited capacity) Book your strategy call - https://dtm.world/yearend

*This episode originally aired in August 2025 Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world's most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth. Today we discussed: 00:00 Start 01:03 Meet Michael Aaron Flicker 01:46 Hacking the Human Mind 02:47 Do Brands Know Psychology? 04:05 Challenging Marketing Myths 05:57 Behavioral Science Lab Work 07:43 Apple's iPod Memory Trick 10:41 Why 17 is Magic 12:09 Surprising Brand Psychology 13:37 The Peak-End Rule 16:23 Ethics of Mind Hacking 18:19 Getting Started Guide Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

John talks with Ashley Herd—founder of Manager Method—about why top performers often struggle when promoted into management and what organizations can do differently. Using real-world examples, Ashley breaks down how clear expectations, practical feedback, and better one-on-one conversations can transform team performance. She also shares her "career quilt" approach and a simple framework managers can use to make better decisions. If you want to build confident, effective leaders without burning people out, this conversation delivers the tools and long-tail strategies you need. Today we discussed: 00:00 Introduction 00:33 Meet Ashley Herd 01:07 Accidental Managers Problem 02:52 The Manager Method 04:38 Training Gap Reality 05:50 Setting Clear Expectations 09:05 Career Quilt Concept 10:43 One-on-One Best Practices 13:08 Pause, Consider, Act 15:40 Coaching vs. Managing 16:53 Simple Management Tips 18:28 HR Perception Myths 19:57 Resources & Templates Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts