The Duct Tape Marketing Podcast
John Jantsch
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Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts.
Today we discussed:
00:00:00 Introduction
00:02:50 Why Marketing Is Hard
00:04:26 10 Questions Overview
00:05:14 Question 1: Asset Ownership
00:07:20 Question 2: Measuring Success
00:09:11 Question 3: Strategy Alignment
00:11:09 Question 4: Contract Terms
00:12:11 Question 6: Reporting Standards
00:12:23 Question 5: Team Interaction
00:13:04 Question 7: AI Integration
00:15:12 Question 8: Keep Your Team Involved
00:17:48 Question 10: What You'll Learn
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This episode is brought to you by Duct Tape Marketing.
Struggling with marketing chaos? Our CEO, Sara Nay, has created a free 30-minute workshop, The Clarity Engine, along with a practical worksheet to help you build a marketing system that actually scales.
Ready to finish the year with a clear plan? Start the workshop & grab your free worksheet - https://dtm.world/clarity
Want a second set of eyes on your strategy? Sara's offering a few free, year-end review sessions (limited capacity)
Book your strategy call - https://dtm.world/yearend
John breaks down the 7 stages of a complete marketing operating system and why most businesses struggle without one. He explains how the marketing pyramid, business strategy, brand development, and customer experience all work together to create a repeatable, scalable system. You'll learn how to eliminate random tactics, integrate AI into your workflows, and build a structured approach that finally drives consistent results. If you've ever wondered how to build a marketing operating system for your business, this episode gives you the roadmap.
Today we discussed:
00:00 Introduction
01:09 The Marketing Operating System
02:00 Business Chaos and the Marketing Pyramid
04:30 Designing the Marketing Operating System
08:00 The Seven Stages
10:43 Implementation Phases and Next Steps
Rate, Review, & Follow
This episode is brought to you by Duct Tape Marketing.
Struggling with marketing chaos? Our CEO, Sara Nay, has created a free 30-minute workshop, The Clarity Engine, along with a practical worksheet to help you build a marketing system that actually scales.
Ready to finish the year with a clear plan? Start the workshop & grab your free worksheet - https://dtm.world/clarity
Want a second set of eyes on your strategy? Sara's offering a few free, year-end review sessions (limited capacity)
Book your strategy call - https://dtm.world/yearend