<p><span>On last week's episode of </span><em>Podcraft</em><span>, we agreed that sponsorship was broadly overrated for the average indie creator.</span></p><p><span>But... that doesn't mean it </span><em>isn't</em><span> the right fit for </span><em>you</em><span>.</span></p><p><span>Maybe you podcast within a specialist hobby, professional field, or enthusiast community. </span></p><p><span>In many niches, sponsorship fits naturally because you're talking about certain tools, products, or services anyway.</span></p><p><span>Getting paid for those endorsements can help support your work without any disruption to your content. It's only a matter of reaching out and asking.</span></p><p><span>But that's the tricky part. Does the person you speak to understand the power of audio? And do they want to make a split-second decision based on comparing your download numbers to the social media metrics of your average "influencer"?</span></p><p><span>On this quick episode of </span><em>Podcraft</em><span>, I run through what I learned after creating a 2026-proof media kit for my own hobby podcast. If you're even </span><em>considering </em><span>sponsorship, I think you'll get a lot from it...</span></p><p><strong>Podcraft is brought to you by <a href="https://alitu.com/?utm_source=podcast&amp;utm_medium=podcraft&amp;utm_campaign=shownotes" target="_blank">Alitu</a> and <a href="https://www.thepodcasthost.com/podcraft-podcast/" target="_blank">The Podcast Host</a></strong></p>