<p>When Apple Podcasts announced vastly improved video capabilities back in February, I'll admit that my first thought was, "Will anyone care?"</p><p>To my mind, if someone already watches video podcasts on YouTube, what incentive would there be to change platforms?</p><p>But, I missed one crucial aspect. Delivery.</p><p>On YouTube, you can hit subscribe and smash as many bells as you like; there's still no guarantee the platform will show you the new episodes of your favourite podcasts.</p><p>This is the crucial difference with video on Apple Podcasts, where you can follow a show and get <em>all </em>new episodes sent to you as soon as they're published.</p><p>For podcasters creating video, this provides a real incentive to let your YouTube viewers know there's a better place for them to keep up with you.</p><p>The Big Y might be helping you get in front of potential new fans, but can you trust it to serve up your new content to them week after week?</p><p>Even if the answer is "yes", it's brilliant to have other options available. And on this week's episode of Podcraft, I thoroughly enjoyed picking the brains of <u><a href="https://buzzcast.buzzsprout.com/231452/contributors/1004-alban-brooke" target="_blank">Buzzsprout's Alban Brooke</a></u>, who really has his finger on the pulse with all of this.</p><p><strong>Podcraft is brought to you by <a href="https://alitu.com/?utm_source=podcast&amp;utm_medium=podcraft&amp;utm_campaign=shownotes" target="_blank">Alitu</a> and <a href="https://www.thepodcasthost.com/podcraft-podcast/" target="_blank">The Podcast Host</a></strong></p>