Brand You Personal Branding

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Episodes

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The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.

Recent Episodes

NOV 18, 2025

[#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life

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In this episode I break down the hidden season high achievers avoid: the quiet "wintering" phase where you subtract, repair, and redirect your energy to what actually matters.

I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're feeling the pull to shed old leaves and grow deeper roots, this one's for you.

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6 MIN

NOV 11, 2025

[#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business

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Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps below for the different sections.

If you're interested in working with me in Q4 2025 or Q1 2026, go to mikekim.com/writeyourbook

02:44 The Role of a Book in Your Business
08:15 AI Has Shifted How Experts are Perceived
18:54 Crafting a Strong Book Proposal
24:26 Platform Audit and Marketing Strategy
30:05 Comparable Titles and Differentiation
35:35 Leveraging AI for Writing and Proofreading
39:36 Building Demand While Writing Your Book
49:21 Ways to Work Together and Final Q&A

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67 MIN

NOV 4, 2025

[#07] Foundational vs. Frantic: Depth of Execution, Not Volume of Activity

Read this episode: mikekim.com/foundational-frantic

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This week's episode is a bit shorter because I'm preparing for a live training later this week on How to Write and Market a Bestselling Book (register below).

My thoughts for this week: Just because the work is quiet doesn't mean it's not important. This really just boils down to a fight we all face: foundational vs. frantic.

Just like the autumn season here in the Northeast U.S. has a purpose, it's vital to define the purpose of the season you're in. You define it. Take agency over it.

My definition for Q4: depth of execution, not volume of activity. You might be in a different season. Good. All I'm saying is: define it.

Join the free training on Zoom »

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6 MIN

OCT 28, 2025

[#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book

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Read this episode: mikekim.com/book-roi

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In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers.

You'll hear what it actually takes to hit those lists, what "writing a good book" really requires, and how the process itself rewires your identity and business from the inside out.

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16 MIN

OCT 21, 2025

[#05] The Economy of Meaning - What's Coming Next for Coaches, Guides, and Personal Branding in the Age of AI

Read this episode: mikekim.com/economy-of-meaning

Watch on YouTube here »

What if the next great economy isn't about money, content, or attention, but meaning? In this conversation, I unpack every major shift we've lived through—the Industrial, Knowledge, Digital, Creator, and Attention Economies—and why the next frontier for personal brands is the Economy of Meaning.

It's a wake-up call for entrepreneurs, coaches, and creators to stop chasing optimization and start embodying integration: to share stories that cost them something, lead with honesty, and build brands that matter because they mean something. I believe this is where personal branding is going in the age of AI.

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12 MIN