Brand You Personal Branding
Mike Kim
Recent Episodes
I played (too many) videogames in college and often sank a lot of time into "character creation" – where you get to pick what kind of character you'll build for the game. Game developers knew players would obsess over getting it "right," so they built in something called a respec — a way to wipe your build, reassign your points, and start fresh without losing your progress.
Turns out, businessa and life can work the same way. Today, I share how I've been re-specing my own habits, business, and direction. You might be overdue for a reset yourself.
EPISODE LINKS:
- The Second Mountain by David Brooks »
- Ryan Levesque's Newsletter »
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for You Are the Brand Academy »
CONNECT WITH ME
I used to think gratitude was an obligation—something church kids did while passing an offering plate or something people talked about every Thanksgiving. But four years with The Five Minute Journal did something I never expected: it made me a grateful person instead of someone trying to feel grateful.
EPISODE LINKS:
- The Five Minute Journal »
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for my Private Mastermind »
CONNECT WITH ME
Watch this on YouTube (recommended) »
Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps below for the different sections.
If you're interested in working with me in Q4 2025 or Q1 2026, go to mikekim.com/writeyourbook
- 02:44 The Role of a Book in Your Business
- 08:15 AI Has Shifted How Experts are Perceived
- 18:54 Crafting a Strong Book Proposal
- 24:26 Platform Audit and Marketing Strategy
- 30:05 Comparable Titles and Differentiation
- 35:35 Leveraging AI for Writing and Proofreading
- 39:36 Building Demand While Writing Your Book
- 49:21 Ways to Work Together and Final Q&A
CONNECT WITH ME
Read this episode: mikekim.com/foundational-frantic
This week's episode is a bit shorter because I'm preparing for a live training later this week on How to Write and Market a Bestselling Book (register below).
My thoughts for this week: Just because the work is quiet doesn't mean it's not important. This really just boils down to a fight we all face: foundational vs. frantic.
Just like the autumn season here in the Northeast U.S. has a purpose, it's vital to define the purpose of the season you're in. You define it. Take agency over it.
My definition for Q4: depth of execution, not volume of activity. You might be in a different season. Good. All I'm saying is: define it.
Join the free training on Zoom »
LINKS MENTIONED:
CONNECT WITH ME