On the Record by Leadpages
On the Record by Leadpages

On the Record by Leadpages

Leadpages

Overview
Episodes

Details

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

Recent Episodes

Feature-Based Selling is Dead
NOV 6, 2024
Feature-Based Selling is Dead

In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of Lauryn Hill. Lauryn focused solely on connecting with her fans in a very meaningful way, and it worked with great success. What if we did the same with our customers?

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26 MIN
Product Marketing Is Broken
OCT 22, 2024
Product Marketing Is Broken

When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this episode, we discuss how fast, frequent product updates and managing customer expectations can keep your brand relevant. Learn how to avoid the dangers of long development cycles and what marketers can take from the band’s missteps.

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33 MIN
Energy is Money (Simon Alexander Ong)
JUN 14, 2024
Energy is Money (Simon Alexander Ong)

Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment, is a must-read for anyone who wants to get more out of their business, career, and life. 

In this episode, Simon discusses managing your energy instead of time, how to get published, and protecting your personal energy.

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44 MIN
Personalize Your Marketing Automation (Brennan Dunn)
OCT 6, 2023
Personalize Your Marketing Automation (Brennan Dunn)

Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal. 

During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal!

 

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47 MIN
Champion Your Community (Lloyed Lobo)
SEP 21, 2023
Champion Your Community (Lloyed Lobo)

Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth. 

In this conversation, Lloyed shares the lessons he's learned from the ups and downs of life, both personal and entrepreneurial, providing you with a straighter path to your own version of success. 

For the show, notes, transcripts, and more from this and other episodes, go to Leadpages.com/podcast.

 

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60 MIN