Are you struggling to build a database that actually converts leads? Travis Halverson shares his expert tips on the power of segmenting a real estate database for maximum impact. He walks us through starting with a simple list of everyone you know, from family to acquaintances, and using a CRM like Follow Up Boss to manage and track your interactions. Travis emphasizes personalized communication, the importance of an IDX feed for tracking leads’ activities, and how YLOPO's marketing platform can help you get targeted PPC and seller leads. He also breaks down how to set up a 10-day follow-up campaign to nurture leads effectively. Tune in now to learn how these tools and strategies can elevate your real estate game!

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