School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Dave Jackson

Overview
Episodes

Details

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

Recent Episodes

The Secret to High-Quality Content
FEB 3, 2025
The Secret to High-Quality Content

YouTube just dropped a report on what makes content good, and spoiler alert: it’s not just about looking pretty. Turns out, folks care way more about what’s being said than how fancy the background is. If you want to create stuff that really resonates, whether it's on YouTube or just in audio, you gotta aim for emotional connection. You know, the kind that makes you laugh, cry, or think, not just scroll mindlessly. So, if you’re ready to step up your content game and stop stressing over that bowl of cereal in the background, stick around!

YouTube just dropped a bombshell report on what makes content tick, and honestly, it's a game-changer for all of us trying to create stuff that doesn't suck. So, I dove deep into this thing, and guess what? Turns out, whether you're slinging videos or just talking into a microphone like yours truly, the core principles of good content are pretty much the same. They say good content should make you laugh, cry, or at least think a little—basically, it needs to resonate. And if you're worried about your background lighting or if your hair is on point, spoiler alert: it doesn't matter as much as you think. We're talking about a study that found less than 1% of viewers care about visuals, and really, if your audio is clear and your video isn't shot in a black hole, you're already ahead of the game.

But let's dive into the juicy bits. The report highlighted that emotional engagement is key. If your content doesn't hit people in the feels, you're just another background noise in their lives. And I get it; we all want to be relatable. If viewers can see themselves in your stories, you're golden. Authenticity is the name of the game—be real, be you, and stop trying to copy what everyone else is doing. This isn't a high school talent show where you're just trying to impress the popular kids; it's about creating a connection. So, whether you’re crafting a podcast episode or filming a YouTube video, focus on being genuine and let your unique voice shine through.

To wrap it up—what I gleaned from this report is that content creation isn't just about looking good or having the fanciest gear. It's about creating something that makes people feel like their time was well spent. And if you can throw in a good story or two, you’re well on your way to winning their hearts (and ears). So roll up your sleeves, get comfy with your mic or camera, and remember: it's all about the content, my friends.

Takeaways:

  • YouTube's report shows that content is about connecting emotionally, not just visuals.
  • Good content should make people feel something, whether it's laughter or nostalgia.
  • Don't stress about backgrounds or fancy gear; clear audio is what really matters.
  • Being authentic and relatable is key to engaging your audience effectively.

Mentioned In This Episode:

School of Podcasting

Coach Builder: How to Turn Your Expertise Into a Profitable Coaching

School of Podcasting Audience Survey

Joe Rogan Episode 1

Jim Harold Paranormal Podcast

Mentioned in this episode:

I'd Love To Meet You - Here is Where I Will Be

I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contact

Where Will I Be?

Question of the Month

For this month, we are looking at those things that make you go 'Ugh," or press fast forward, or maybe swipe and unfollow. What are you top pet peaves? Don't forget to tell us a little bit about your show (the elevator pitch) and where we can find your (your website so I can link to it in the show description). I need your answer by January 24th 2025.

Question of the Month

2025 Audience Survey

Join the School of Podcasting and Get Access to Step by Step Courses

When you join the School of Podcasting you get UNLIMITED one-on-one coaching, an awesome community and courses like: Planning Your Podcast Podcasting Gear Growing Your Podcast Podcast Monetization and many more - all for one low price.

School of Podcasting

play-circle
46 MIN
Keeping it Real is Keeping it Really Boring
JAN 27, 2025
Keeping it Real is Keeping it Really Boring

Every podcast can benefit from editing because it enhances the listening experience by removing the boring parts and keeping the content engaging. While authenticity is important, it shouldn't come at the cost of listener engagement. Effective editing can transform a good conversation into a great podcast by honing in on valuable content and eliminating distractions. By focusing on who your audience is and what they want to hear, you can make informed decisions on what to keep and what to cut. Ultimately, I encourage podcasters to see editing as a technical task and a creative opportunity to present their best work and respect their listeners' time.

Takeaways:

  • Editing helps improve the quality of your podcast by removing uninteresting or redundant content.
  • A podcast should be a conversation with the boring parts removed for better engagement.
  • Understanding your audience is crucial for determining what content to keep or cut.
  • Planning your episodes effectively can reduce the time needed for editing later on.
  • It's important to focus on making your podcast a favorite for listeners, not just good enough.
  • Using editing tools wisely can enhance your show's clarity without sacrificing authenticity.

Links referenced in this episode:


Mentioned in this episode:

2025 Audience Survey

Question of the Month: Podcasting Pet Peave

You're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25

Question of the Month

I'd Love To Meet You - Here is Where I Will Be

I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contact

Where Will I Be?

Unlimited One-On-One Coaching

Struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen.

School of Podcasting

play-circle
50 MIN
Is Podcasting Worth It in 2025? Discover the Secrets to Success!
JAN 20, 2025
Is Podcasting Worth It in 2025? Discover the Secrets to Success!

Starting a podcast in 2025 can be a daunting decision, but the real question is whether it’s worth it for you personally. The answer often hinges on your motivations and available time, as podcasting requires commitment and passion.

I look into the statistics and share insights about the competitive landscape of podcasting versus other platforms like YouTube, illustrating that while the odds can seem slim, the rewards can be substantial if approached with the right mindset.

I emphasize the importance of focusing on why you're starting your podcast and what you hope to achieve rather than solely chasing fame or financial success. Ultimately, the value of podcasting lies in the enjoyment and connections it fosters, making it a worthwhile endeavor for those who genuinely love the craft.

Takeaways:

  • Starting a podcast in 2025 can be worthwhile, depending on your personal goals and circumstances.
  • The motivations for starting a podcast should be rooted in passion rather than financial gain.
  • Podcasting leads to building relationships, which can create more opportunities for growth.
  • Evaluating your reasons for podcasting is crucial to determine its worth to you.
  • The competitive landscape for podcasting is much smaller compared to platforms like YouTube.
  • Success in podcasting often depends on consistent effort and the ability to enjoy the process.

Mentioned In This Episode:


Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

Question of the Month: Podcasting Pet Peave

You're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25

Question of the Month

play-circle
25 MIN
8 Tips for a Sustainable Podcast
JAN 13, 2025
8 Tips for a Sustainable Podcast

Are you worried about not just starting a podcast, but keeping it going? I dig into essential strategies for sustaining your podcasting journey, emphasizing the importance of knowing your "why." I share personal stories and actionable tips to help you identify your passion and maintain motivation.

From brainstorming episode ideas to understanding the time commitment, I encourage you to start small and seek feedback. I also discuss the significance of focusing on the aspects of podcasting you love, ensuring the process remains enjoyable and fulfilling.

Takeaways:

  • Understanding your 'why' is crucial for sustaining your podcast long-term and keeping you motivated.
  • Creating at least 10 episode ideas can help you maintain content flow and avoid burnout.
  • Start simple to avoid overwhelming yourself with complex setups and equipment.
  • Seek feedback from non-family members to ensure your content resonates with your target audience.
  • Recording practice episodes can help you gauge time investment and refine your skills before launching publicly.
  • Remember, not every podcast needs to last forever; it's okay to stop when your message is delivered.

Links referenced in this episode:


Mentioned in this episode:

I'd Love To Meet You - Here is Where I Will Be

I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contact

Where Will I Be?

2025 Audience Survey

Join the #1 Podcast Education Site - The School of Podcasting

Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"

School of Podcasting

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Question of the Month

For this month, we are looking at those things that make you go 'Ugh," or press fast forward, or maybe swipe and unfollow. What are you top pet peaves? Don't forget to tell us a little bit about your show (the elevator pitch) and where we can find your (your website so I can link to it in the show description). I need your answer by January 24th 2025.

Question of the Month

play-circle
35 MIN
Head Trash to Headspace: Overcoming Mental Barriers in Podcasting with Doc G.
JAN 6, 2025
Head Trash to Headspace: Overcoming Mental Barriers in Podcasting with Doc G.

In this episode, I’m joined by Doc G (Dr. Jordan Grumet), the author of The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy, to tackle one of the biggest challenges podcasters face—not the technology, not the gear,

- but the mental game.

Whether it's "head trash," imposter syndrome, or the overwhelming pressure to succeed, Doc G shares practical strategies to help you push past mental barriers and create a podcast you truly love.

Doc G shares his journey from a successful medical career to finding purpose and fulfillment in podcasting and writing. Together, we explore how to shift your focus from Big P Podcasting (chasing massive downloads and unrealistic goals) to Little P Podcasting (finding joy in the process and creating meaningful content).

You’ll also hear about:

  • The difference between "big P purpose" and "little P purpose"—and why it matters for your podcast.
  • How to identify what lights you up and makes your podcast worth doing, even if no one listens.
  • Why striving for massive success without joy often leads to burnout.
  • Practical tips for overcoming purpose anxiety and building a podcasting routine you love.

More From Doc G

The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy

The Purpose Code Video Trailer

Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life

Earn & Invest Show

Because of My Podcast: Zita Christan

Zita does two podcasts: My Spouse Has Dementia and Ritual Recipes. Today, she shares how she was featured in US News and World Report because of her podcast. Paul Wynn had found her podcast (and her transcripts) and interviewed her for his article titled, Easing Holiday Isolation. US News and World Report has approximately 41 million visitors to their site per month. She was also interviewed for another newspaper.

For all things Zita Christian see zitachristian.com

Takeaways:

  • The mental barriers that podcasters face often overshadow technical challenges like equipment or hosting.
  • Identifying and pursuing little 'p' purposes can lead to a more fulfilling podcasting journey.
  • Creating a podcast driven by passion rather than big goals fosters genuine connections with listeners.
  • Purpose anxiety can hinder progress, making it crucial to focus on what excites you.
  • Engaging deeply with your podcast's content can attract a community that resonates with your message.
  • Building a podcast around your interests creates joy and can lead to organic audience growth.

Mentioned In This Episode

The School of Podcasting - Plan, Launch, and Grow Your Podcast.

Doc on the School of Podcasting Interesting AND Unique Doc G Mixes Hospice and Finance

The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy

https://jordangrumet.com/

My Spouse Has Dementia

Ritual Recipes

Leaning Towards Wisdom

Episode on Launching

School of Podcasting Podcast Launch Checklist

Mentioned in this episode:

I'd Love To Meet You - Here is Where I Will Be

I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contact

Where Will I Be?

Question of the Month: Podcasting Pet Peave

You're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25

Question of the Month

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

play-circle
49 MIN