School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good news. You know how to build a podcast to the current level you are at. The bad news is you've been here for a bit and it's time to try something to break you out of your plateau.You Either Win Or You LearnWhen you try something new with your podcast we often feel like everyone will leave immediately, and that just doesn't happen. Have you ever gone to a concert of a band you grew up listening to? They say "Here is one from our new album!" and half the theater goes for a beer, but most of them stay because they like the band.What If My Numbers Goes Down?So if you previously had 200 downloads an episode, and now you have 180 you learned something not to do. You've know how to grow a show to 200, so do that and try again.Start With a SurveySpeaking of mistakes, I once did a survey that I talked about bear the end of my show. One of the questions was, "Do you think the show is too long?" Well, if you think about it (being near the end of the show) anyone who thought it was too long had already left.Announce the survey, and really push it and explain how the audience will benefit. It could be as simple as:Did you listen to the end of the episode?If not where did you stop and why?How likely are you to share it with a friend on a scale form 1-10?You can use the built in survey with Podpage, or something like Tally forms.Smart Experiments: One Step at a TimeWhen you test new parts of your show, change ONE thing only. If you change three things and one of them works, you won't know which one.I would start with your episode titles, your opening two minutes (have a good hook), and get to the content ASAP.My Current Experiment: Podcasting in Six WeeksI tried this class about six months ago, and only told my email list. That was a dumb idea, but I learned to use ALL of my outlets when promoting a product or service.The course starting June 3rd will be once a week covering the following topics:Week 1: Concept & Planning Define your unique angle and target audience Choose your format and episode structure Create your content calendar for the first 10 episodes Develop your show name and descriptionWeek 2: Equipment & Setup Essential equipment recommendations for every budget. Recording space optimization (even in noisy environments). Software setup and configuration Audio quality testing and troubleshootingWeek 3: Recording Techniques Professional recording techniques. Interview skills and guest management. Solo episode strategies. Overcoming "mic fright" and speaking naturally.Week 4: Editing & Post-Production Editing basics that save time and sound professional. Intro/outro creation and music selection File management and organization systems Quality control checklistsWeek 5: Hosting & Distribution Choosing and setting up your podcast host Submitting to Apple Podcasts, Spotify, and other platforms RSS feeds and technical requirements Show artwork and metadata optimizationWeek 6: Marketing & Growth Launch strategies that actually get listeners. Social media promotion and repurposing content Building relationships with other podcasters Long-term growth strategies and monetizationEXCLUSIVE BONUSES: BONUS #1: "Podcast Equipment Starter Kit Guide" (Value: $97) No more confusion about what to buy. Get our curated equipment list with specific product recommendations for three different budgets – beginner, intermediate, and professional.BONUS #2: "First 10 Episodes Content Planner" (Value: $67) Never stare at a blank screen wondering what to talk about. This detailed planner gives you proven episode templates and topic ideas to keep your content engaging from day one.BONUS #3: "Podcast Launch Checklist" (Value: $47) A step-by-step checklist ensuring you don't miss any crucial steps during your launch. From technical setup to promotional tasks – it's all coverSix hours of consulting with me would be $1200, but as we try this experiment it's only $1.Why not free? Because we wanted people who would at least believe in themselves enough to spend $1 to help improve themselves.In full transparency we hope you join the School of Podcasting when the class is over, but it is a free standing class. The sessions will be recorded.Sign Up For the Class TODAY!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsResources Mentioned in Episode 1034School of PodcastingPod SEO use sop10 to save 10%Ausha SEOPod AnalyistLinks Mentioned In This EpisodeDave Jackson #661 - New Media ShowInsight on Business - Dave Jackson InterviewSwitchy Link ShortenerStuck at 800 downloads per ep for almost a year. what actually moves the needle : r/podcastingPodAnalyst - Podcast Measurement and Analytics For GrowthMy Worst Takes & Mistakes Over 500 Episodes - Author MediaPodcasting Truth & Myths Learned Over 500 EpisodesWhat are examples that were accidents that turned out to be great?Mentioned in this episode:Live AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Question of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthUnlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting ObservationsTired of AI Support Bots? Try Podpage.comWhile other companies are shoving more AI down your throat in support, Podpage hosts WEEKLY new user orientation meetings (with open Q&A) and if you have more questions you can schedule a live support call. Podpage is not just the best website building tool for podcasters by podcasters, it has the best support. Start your Free 14-day trial at www.podpage.com/preview Podpage

In this episode, we answer a question I know has been on the minds of so many podcasters: Where is podcasting headed?What We CoveredSpotify, YouTube, and AI Slop: I kicked things off sharing my concerns about immoral creators, content exclusivity, and how blurry the definition of a “podcast” is getting.Optimism vs. Pessimism: We heard from multiple voices on whether the future looks bright or grim, and what keeps each of us going.Video, Discoverability, and Content Overload: How YouTube’s dominance and the rise of video (and AI-generated "slop") is shifting the landscape, sometimes making things more confusing than ever.Monetization Woes and the Hopes for Crowdfunding: Many noted frustration with ads and the current monetization system, with hope for easier, more integrated crowdfunding in the future.Government Regulation and Freedom of Speech: A Canadian listener shared real concerns about government overreach and its chilling effect on creators.Defining Your “Why” and Staying True to Your Mission: Several contributors reminded us to focus on passion, purpose, and connecting with our audience.Staying Resilient: Through all the changes—algorithm shakeups, new platforms, and shifting formats—what matters most is keeping your audience at the heart of what you do.ParticipantsSteve Stewart (Podcast Editors Mastermind, Podcast Editor's Academy, Steve's Site)Kim Newlove (The Pharmacist’s Voice Podcast, Perrysburg Podcast )Todd the Gator ( Guardian Down Roundtable, 50 Years Experience Required, Lessons in the RearviewLeslie Marting (Greatland Media)Ralph Estep Jr. ( AskRalph.com )Podcasting Morning ShowYork Welcome to Earth StoriesCool Cars with ChrisMentioned In This EpisodeJJJAck Film's Video on youTube DemonetizationNew Media Show Rob Greenlee and Brendan MonaghanPodcasting 2.0 on the Slop Factory at SpreakerPodnews on More AI than Human ShowsProfit From Your Podcast BookThanks for SharingThis episode became a great sharing of opinions, experiences, and predictions. Some worry about gatekeepers and algorithmic noise, while others find hope in podcasting’s unique intimacy and power to connect. No matter where things go, staying true to your purpose, your “why,” and serving your audience will always be the foundation.Keep your ears open, your content honest, and your passion high. Thanks to everyone who contributed, and as always: if you loved this conversation, hit that share button and keep the School of Podcasting growing!Mentioned in this episode:Give Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.PodpageQuestion of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthGet Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six WeeksLive AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?

In this episode, I take you behind the scenes of a good old fashioned microphone shootout—this time, it’s all about wireless lavalier mics! I (quickly) run through a lineup of wireless lavalier microphones including the DJI Mic Mini, Hollyland Lark M2, Rode Wireless Micro, Rode Wireless Go, and Shure Move Mic. Not only do I compare how they sound right out of the box, but I also show how a little post production can level the playing field between even budget and premium options. If you’ve ever wondered whether it matters which one you pick, you’ll definitely want to listen.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!The Weight Of Adding Video - The First Look at Apple HLSThe second big theme of today’s show is the pressure, and potential pitfalls, of adding video to your podcasting workflow. I break down what’s happening with Apple HLS video, what hosts like Captivate are charging, and why you need to seriously consider the “weight” video adds before taking the plunge.Getting Your Edited Audio To People In Apple - You Can't (If you add video)Can you maintain your audio quality? Should you be editing audio and video together, or keeping them separate? I also share some spot-on advice from Elsie Escobar about only adding video if it makes sense for your goals—not because you feel FOMO or outside pressure.Whether you’re mic shopping, contemplating a shift to video, or just want a sanity check on your podcasting process, this episode is for you. Enjoy!Gear Mentioned In This EpisodeDJI Mic MiniShure MovemicHollyland Lark M2Rode Wireless Go 3Rode Wireless MicroDJI Mic 2Captivate Media HostingOther ItemsEcamm Video SoftwareStreamdeckAccentize Plugins (DeRoom, Revive)USB-C extendersBlue Ocean Strategy BookThe 22 Immutable Laws of Marketing (specifically, the "Law of Category" chapter)The Audacity to Podcast 1000 True Fans by Kevin KelleyCaptivate Webinar on Apple HLS ImplementationNew Media Show Rob Greenlee with Sharon TaylorMedia Roundtable with Dan Granger, Tim Ferriss (Entrepreneur & Host, The Tim Ferriss Show) and Dr. Laurie SantosWordPress Plugins Compromised Monica Rivera on Episode 613Zoom Handyrecorder AppDavid Draiman | The Magnificent Others with Billy CorganTransistor Media HostingBuzzsprout Media HostingJustin Jackson Apple Podcasts DemoMentioned in this episode:Live AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Get Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six WeeksQuestion of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthGive Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.Podpage

Welcome to this episode of the School of Podcasting! I’m Dave Jackson, and today I’m pulling back the curtain on the precise tools and strategies I personally use for affiliate marketing on my podcast. Whether you’re brand new to monetizing, or just looking to add another income stream, you’ll find this episode packed with actionable advice and real-world numbers.What I Cover in This EpisodeHow affiliate marketing works and why you don’t need a massive audience to benefitReal comparisons between ad revenue and affiliate commissions—including how I made $51 per 1,000 downloads promoting ChronometerWhy finding the right product for your specific audience trumps audience size every timeHow I save time, track, and update my affiliate links with tools like Switchy, Genius Link, and TextExpanderThe nightmare that is Amazon’s terms of service (and how to avoid getting banned)A quick walkthrough of getting approved for affiliate programs, even with a smaller showHow to place and talk about affiliate links for maximum returnTools, Companies & Resources I MentionedHere’s a list of all companies, tools, and platforms I talked about in this episode, along with URLs where applicable:School of Podcastingschoolofpodcasting.comChronometer (the calorie tracking app)Switchy – My go-to for creating, tracking, and managing affiliate links (Available on AppSumo as one-time purchase)Genius Link – For multi-storefront affiliate management, especially for Amazon and international salesTextExpander – Saves time by expanding keystrokes into text and links1Password – My recommended password management tool for affiliate accountsAmazon Associates – Amazon’s Affiliate ProgramSweetwater – For gear links; includes an affiliate programPodpage – For website and link management (and affiliate program info), and where I work as Head of PodcastingAsk the Podcast Coach – My live Q&A showCaptivate – Podcast hosting (with affiliate program)Blubrry – Podcast hosting (with affiliate program)Buzzsprout – Podcast hosting (with affiliate program)Transistor – Podcast hosting (with affiliate program)RSS.com – Podcast hosting (with affiliate program)Affiliate Marketplaces I Use and Mentioned:Awin (formerly Shareasale): awin.comCJ (Commission Junction): cj.comRakuten: rakuten.comPartnerstack: partnerstack.comOther ResourcesProfit From Your Podcast Book – My book on podcast monetization (Amazon and audio options).School of Podcasting Free Resources – Where you can find my full list of affiliate links.Jesse Lakes on Profit From Your Podcast9 Reasons Affiliates Get Banned from Amazon (How to Avoid)Final TakeawaysAffiliate marketing isn’t “get-rich-quick,” but it’s a valuable stream—even if it just covers your hosting bill and some extras!Use tools like Switchy or Genius Link to keep your links organized, tracked, and up-to-date.Always disclose your affiliate relationships up front, per FTC guidelines.If you mention a company on your podcast or in your show notes, tag them on social—sometimes they’ll amplify your reach!If you’ve got an idea for an episode or want to leave feedback, head to schoolofpodcasting.com/voicemail.Thanks for tuning in! If this helped you, please share the episode or link a friend to schoolofpodcasting.com/1031.Mentioned in this episode:Join the #1 Podcast Education Site - The School of PodcastingAdam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"School of PodcastingQuestion of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthGive Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.PodpageLive AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting Observations

Have you ever wondered if the reason your podcast hasn’t “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience often leads to more meaningful wins (personally and professionally) than simply racking up big download numbers.If you want to learn how to create enduring engagement, avoid common pitfalls, and connect with listeners in a way that actually matters, this episode is for you.Here’s what I cover in this week’s “Podcast Stew” styled episode (which includes chapters).1000 True FansWhy a “thousand true fans” might just be your biggest business advantage (and how focusing on your core audience beats chasing the casual crowd).Lessons from YouTube experts (Rocks Codes, Stephen Bartlett, Mr. Beast, Marques Brownlee) on where to put your energy if you want to succeed, and the role thumbnails, titles, and discovery play in growthMy thoughts on competing with “the big guys” - what you should (and shouldn’t) compare against, and why joy mattersIndependent vs. networked podcasting: Candid stories from the Young and Profiting team, the Midas Touch podcast, and why control is crucialThe truth about monetization—when is the right time (and why “3% conversion” is the real number to expect)Behind the curtain of podcast business stats: Lessons from Goal Hanger, ad revenue, and membershipsPlatform realities: Spotify’s “walled garden,” why I recommend “anybody but Spotify” for hosting, and insights from James Cridland at PodnewsThe importance of fun and fulfillment: advice from LeBron James and Charlie Puth on why loving the work is the true engine for longevityHow to effectively use calls-to-action: Taking lessons from an Audible ad in “Project Hail Mary” and why going “deeper” with your fans mattersLinks mentioned this week:School of PodcastingPodpagePodnews Report CardHow to Pitch a Podcast Show (Coming Soon!).Creators Hub in SpotifyApple Podcasts HubWhether you’re launching, growing, or just rethinking your show’s direction, this episode is packed with honest stories and actionable advice, plus a dash of inspiration to help you stay true to your voice and audience. As always, if you want to go deeper, join the free School of PodcastingThanks for listening! Don’t forget to share with a friend who needs a reminder that influence starts with true connection.Mentioned in This ShowOxford Road The Media Roundtable EpisodeSound Off Podcast (Matt Cundill interviews Doug Downs)Why MKBHD Told Netflix: "Don't Bother on Jon Youshaei channelWhat Podcasting Can Learn From YouTube Growth with Rox Codes (Podbiz with Norma Jean Belenky)Lisa Kudrow on Vanity Fair ChannelSounds Profitable The DownloadJames Cridland on Spotify's Features "Coming Soon."Jordan Harbinger Talks YouTube on New Media Show with Rob GreenleeCharlie Puth on Rick Beato ChannelProject Hail Mary TrailerBig Lash Energy InterviewAudible (aff link)Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthLive AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Get Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six Weeks