How should we decide what counts as trustworthy evidence? Scientific rigor is not a single characteristic of a study, but a chain of decisions made from the moment a question is conceived to the point at which findings are communicated to the public. Errors can occur at every stage: the question may be ill-posed, the design may be incapable of answering it, the measurements may be weak, the analysis may be inappropriate, the interpretation may overreach, and the public-facing communication may become distorted. In this episode, Dr. David Allison, PhD discusses the deeper methodological issues that shape the field's conclusions. The discussion moves from the philosophy of scientific inquiry to the practical realities of study design, statistical analysis, interpretation, and dissemination. Timestamps: [03:30] Interview start [06:17] What is true scientific rigor? [10:06] Study design and analysis problems in nutrition [12:56] The DINS error [14:14] Conflation of heterogeneity in response vs. in outcomes [17:31] Misunderstanding of p-values and hypothesis testing [27:01] Incorrect labelling of "responders" and "non-responders" [34:49] Errors related to analysis of secondary outcomes [45:01] How can nutrition science improve as a field? [51:30] Key ideas segment (Premium-only) Links: Go to episode page (with list of episode resources) Subscribe to Sigma Nutrition Premium Enroll in the next cohort of our Applied Nutrition Literacy course