Electrolytes have become one of the most heavily marketed areas of modern sports nutrition and wellness. What was once a relatively specific tool for certain endurance athletes has increasingly been reframed as an everyday requirement for hydration, energy, focus, productivity, and general health optimisation. But how much of this messaging is grounded in physiology, and how much is an example of industry taking a real mechanism and extending it far beyond the evidence? In this episode, we examine why many common use cases are unlikely to require an electrolyte product. Along the way, we explore how wellness marketing, biohacking culture, diet communities, and social media narratives can turn narrow sports nutrition applications into broad claims that many people come to accept as true. To discuss this topic, Danny is joined by Zoe Rom, a science and environmental journalist, and Kylee Van Horn, a sports dietitian, to discuss how these claims are shaped by marketing, culture, and the attention economy. Timestamps: [04:00] Interview start [07:03] Wellness industry rebrand [09:16] Electrolytes 101 [16:02] Fear marketing and vague symptoms [22:50] When athletes actually need them [28:19] Salt fix and anti science narratives [33:53] Keto biohacking and identity [43:42] How to evaluate your need [48:43] Who should skip electrolytes Links: Go to episode page Join the Sigma newsletter for free Subscribe to Sigma Nutrition Premium Enroll in the next cohort of our Applied Nutrition Literacy course Your Diet Sucks podcast Fly Nutrition – Endurance Sports Nutrition