<p>Is HBO Max doing the right thing pulling the sitcom everywhere but their own service? Or are consumers getting tired of chasing their favourite shows behind paywalls? We look at the return of ‘windowing’ and what’s driving the trend.</p><br><p>Also on the show: agency giant Omnicom acquired Interpublic recently. Does that solve all its problems? Brand consultant and writer Omar Oakes thinks maybe not.&nbsp;</p><br><p>All that plus: why the next Director General may not come from the ranks - media veteran Maggie Brown tells us more; Acast offers podcasters a better deal with YouTube... and, in the Audio Network Media Quiz, we revive the Christmas Tapes of old.&nbsp;</p><br><p>The Media Quiz is sponsored by Audio Network. Alex (who is a real person) selects the music for us to score each episode and she and her team can do it for you too at <a href="https://audionetwork.com" rel="noopener noreferrer" target="_blank">https://audionetwork.com</a></p><br><p>We record at Podshop Studios - for 25% off your first booking, use the code MEDIACLUB at <a href="https://www.podshoponline.co.uk/services/podcast-studio" rel="noopener noreferrer" target="_blank">https://www.podshoponline.co.uk/services/podcast-studio</a></p><br><p>Become a member for FREE when you sign up for our newsletter at https://themediaclub.com</p><br><p>A <a href="http://rethinkaudio.com" rel="noopener noreferrer" target="_blank">Rethink Audio</a> production, produced by Matt Hill with post-production from <a href="http://podcastdiscovery.com" rel="noopener noreferrer" target="_blank">Podcast Discovery</a>.</p><br><p>What The Media Club has been reading this week:</p><p><a href="https://www.msn.com/en-us/tv/other/what-the-baywatch-and-dance-moms-reboots-have-to-do-with-windowing-being-back-big-time/ar-AA1RCRxF" rel="noopener noreferrer" target="_blank">'Windowing in back, big time'</a></p><p><a href="https://deadline.com/2025/12/netflix-gary-lineker-the-rest-is-football-fifa-world-cup-1236634235/" rel="noopener noreferrer" target="_blank">Netflix Commission Goalhanger's Rest Is Football for World Cup</a></p><p><a href="https://uk.themedialeader.com/omnicom-be-careful-what-you-wish-for/" rel="noopener noreferrer" target="_blank">Omnicom acquires Interpublic</a>&nbsp;</p><p><a href="https://podnews.net/press-release/acast-youtube-little-dot" rel="noopener noreferrer" target="_blank">Acast announces tie-up for enhanced YouTube offering</a></p><p><a href="https://www.msn.com/en-us/entertainment/tv/bbc-studios-productions-ceo-touts-ghosts-dancing-with-the-stars-tiktok-youtube-success/ar-AA1RyOt6" rel="noopener noreferrer" target="_blank">Content London Gossip</a></p><p><a href="https://www.broadbandtvnews.com/2025/12/01/older-viewers-drive-influencer-boom-as-tiktok-and-youtube-go-mainstream/" rel="noopener noreferrer" target="_blank">YouTube growth down to older viewers</a></p><p><a href="https://www.broadcastnow.co.uk/bbc/analysis-why-the-next-dg-looks-certain-to-come-from-beyond-the-bbc/5211502.article" rel="noopener noreferrer" target="_blank">Why the Next DG Will Come From Outside</a></p><p><a href="https://radiotoday.co.uk/2025/12/bbc-radio-scotland-breakfast-taken-off-air-after-fire/" rel="noopener noreferrer" target="_blank">Fire At Radio Scotland</a></p><p><a href="https://www.theguardian.com/football/2025/dec/03/bbc-criticised-for-plan-to-cover-some-world-cup-2026-games-remotely" rel="noopener noreferrer" target="_blank">BBC Plans Remote Commentary For Some World Cup Matches</a></p><p><a href="https://www.theguardian.com/media/2025/dec/03/misha-glenny-bbc-radio-4-in-our-time-melvyn-bragg" rel="noopener noreferrer" target="_blank">New In Our Time Host Announced</a></p><p><a href="https://www.express.co.uk/showbiz/tv-radio/2140275/itv-im-celeb-chaos-host" rel="noopener noreferrer" target="_blank">Jungle show swearing faux pas</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Media Club with Matt Deegan

Rethink Audio

Friends Leaves Netflix, Just As Streamers Embrace ‘Windowing’

DEC 5, 202543 MIN
The Media Club with Matt Deegan

Friends Leaves Netflix, Just As Streamers Embrace ‘Windowing’

DEC 5, 202543 MIN

Description

<p>Is HBO Max doing the right thing pulling the sitcom everywhere but their own service? Or are consumers getting tired of chasing their favourite shows behind paywalls? We look at the return of ‘windowing’ and what’s driving the trend.</p><br><p>Also on the show: agency giant Omnicom acquired Interpublic recently. Does that solve all its problems? Brand consultant and writer Omar Oakes thinks maybe not.&nbsp;</p><br><p>All that plus: why the next Director General may not come from the ranks - media veteran Maggie Brown tells us more; Acast offers podcasters a better deal with YouTube... and, in the Audio Network Media Quiz, we revive the Christmas Tapes of old.&nbsp;</p><br><p>The Media Quiz is sponsored by Audio Network. Alex (who is a real person) selects the music for us to score each episode and she and her team can do it for you too at <a href="https://audionetwork.com" rel="noopener noreferrer" target="_blank">https://audionetwork.com</a></p><br><p>We record at Podshop Studios - for 25% off your first booking, use the code MEDIACLUB at <a href="https://www.podshoponline.co.uk/services/podcast-studio" rel="noopener noreferrer" target="_blank">https://www.podshoponline.co.uk/services/podcast-studio</a></p><br><p>Become a member for FREE when you sign up for our newsletter at https://themediaclub.com</p><br><p>A <a href="http://rethinkaudio.com" rel="noopener noreferrer" target="_blank">Rethink Audio</a> production, produced by Matt Hill with post-production from <a href="http://podcastdiscovery.com" rel="noopener noreferrer" target="_blank">Podcast Discovery</a>.</p><br><p>What The Media Club has been reading this week:</p><p><a href="https://www.msn.com/en-us/tv/other/what-the-baywatch-and-dance-moms-reboots-have-to-do-with-windowing-being-back-big-time/ar-AA1RCRxF" rel="noopener noreferrer" target="_blank">'Windowing in back, big time'</a></p><p><a href="https://deadline.com/2025/12/netflix-gary-lineker-the-rest-is-football-fifa-world-cup-1236634235/" rel="noopener noreferrer" target="_blank">Netflix Commission Goalhanger's Rest Is Football for World Cup</a></p><p><a href="https://uk.themedialeader.com/omnicom-be-careful-what-you-wish-for/" rel="noopener noreferrer" target="_blank">Omnicom acquires Interpublic</a>&nbsp;</p><p><a href="https://podnews.net/press-release/acast-youtube-little-dot" rel="noopener noreferrer" target="_blank">Acast announces tie-up for enhanced YouTube offering</a></p><p><a href="https://www.msn.com/en-us/entertainment/tv/bbc-studios-productions-ceo-touts-ghosts-dancing-with-the-stars-tiktok-youtube-success/ar-AA1RyOt6" rel="noopener noreferrer" target="_blank">Content London Gossip</a></p><p><a href="https://www.broadbandtvnews.com/2025/12/01/older-viewers-drive-influencer-boom-as-tiktok-and-youtube-go-mainstream/" rel="noopener noreferrer" target="_blank">YouTube growth down to older viewers</a></p><p><a href="https://www.broadcastnow.co.uk/bbc/analysis-why-the-next-dg-looks-certain-to-come-from-beyond-the-bbc/5211502.article" rel="noopener noreferrer" target="_blank">Why the Next DG Will Come From Outside</a></p><p><a href="https://radiotoday.co.uk/2025/12/bbc-radio-scotland-breakfast-taken-off-air-after-fire/" rel="noopener noreferrer" target="_blank">Fire At Radio Scotland</a></p><p><a href="https://www.theguardian.com/football/2025/dec/03/bbc-criticised-for-plan-to-cover-some-world-cup-2026-games-remotely" rel="noopener noreferrer" target="_blank">BBC Plans Remote Commentary For Some World Cup Matches</a></p><p><a href="https://www.theguardian.com/media/2025/dec/03/misha-glenny-bbc-radio-4-in-our-time-melvyn-bragg" rel="noopener noreferrer" target="_blank">New In Our Time Host Announced</a></p><p><a href="https://www.express.co.uk/showbiz/tv-radio/2140275/itv-im-celeb-chaos-host" rel="noopener noreferrer" target="_blank">Jungle show swearing faux pas</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>