<p>How did social media stars, podcasters and YouTubers overtake traditional media in ad revenue? Michael Savage, media editor at the Guardian, shepherds us into the new era.</p><br><p>Also on the show: as The Standard announces a new partnership with Message Heard, we chat to the podcast outfit’s Jake Warren about the magic ingredients that turn print into podcast.</p><br><p>All that plus: Warner Brothers Discovery give more details of their split, whilst Netflix invests in Spain...</p><br><p>And, in the <em>Audio Network</em> Media Quiz, Matt becomes Professor Brian Cox. That’s all happening in this edition of The Media Club. Come on in!</p><br><p>The Media Quiz is sponsored by Audio Network who select the music to score each episode - they can do it for you too at <a href="https://www.audionetwork.com" rel="noopener noreferrer" target="_blank">audionetwork.com</a></p><br><p>Become a member for FREE when you sign up for our newsletter at <a href="http://themediaclub.com" rel="noopener noreferrer" target="_blank">themediaclub.com</a></p><br><p>A <a href="http://rethinkaudio.com" rel="noopener noreferrer" target="_blank">Rethink Audio</a> production, produced by Matt Hill with post-production from <a href="http://podcastdiscovery.com" rel="noopener noreferrer" target="_blank">Podcast Discovery</a>.</p><br><p>We record at Podshop Studios - for 25% off your first booking, use the code MEDIA CLUB at <a href="https://t.ly/7PD5O" rel="noopener noreferrer" target="_blank">podshoponline.co.uk</a></p><br><p>What The Media Club has been reading this week:</p><p><a href="https://www.theguardian.com/media/2025/jun/10/social-media-creators-to-overtake-traditional-media-in-ad-revenue-this-year?CMP=Share_iOSApp_Other" rel="noopener noreferrer" target="_blank">Influencers overtake traditional media in ad revenue</a></p><p><a href="https://www.theguardian.com/media/2025/jun/09/warner-bros-discovery-breakup-cnn-hbo" rel="noopener noreferrer" target="_blank">Warner Bros Discovery announce breakup plans</a></p><p><a href="https://deadline.com/2025/06/netflix-ted-sarandos-spain-investment-1236429303/" rel="noopener noreferrer" target="_blank">Netflix planning $1bn in Spanish programming</a></p><p><a href="https://pressgazette.co.uk/news/guardian-secure-messaging/" rel="noopener noreferrer" target="_blank">Guardian launches new secure messaging service</a></p><p><a href="https://deadline.com/2025/06/disney-angela-jain-emea-1236429330/" rel="noopener noreferrer" target="_blank">Disney nabs ITV’s unscripted chief</a></p><p><a href="https://deadline.com/2025/06/bfi-research-film-tv-script-training-poses-threat-to-sector-1236425794/" rel="noopener noreferrer" target="_blank">BFI claims 130,000 TV &amp; Film scripts trained AI</a></p><p><a href="https://deadline.com/2025/06/jamie-laing-sophie-habboo-rebrand-podcast-nearly-parents-1236425758/" rel="noopener noreferrer" target="_blank">Jamie Laing rebrand podcast</a></p><p><a href="https://radiotoday.co.uk/2025/06/radio-x-creates-beer-proof-parkas-ahead-of-oasis-reunion-tour/" rel="noopener noreferrer" target="_blank">Radio X creates ‘beer-proof parkas’</a></p><br><p>(00:00) - Hellos</p><p>(00:53) - Michael Savage's Media Club Invite</p><p>(02:03) - Jake Warren's Media Club Invite</p><p>(04:13) - Influencers Earning More than Broadcasters</p><p>(10:14) - YouTube and Podcasting</p><p>(11:41) - The Top 5 Companies Providing Ad Revenue</p><p>(12:55) - Warner Brothers Discovery Splitting Company</p><p>(18:40) - Netflix Announces $1b funding for Spanish Originals</p><p>(25:46) - The Guardian's Encrypted App</p><p>(28:20) - News Platforms and Podcasts</p><p>(35:52) - Should We Worry About AI?</p><p>(38:33) - The Audio Network Quiz</p><p>(45:45) - Goodbyes</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>