<p>YouTube is officially an audio platform. Karin Robinson, Senior Director of Strategy at Edelman, on whether we all need to open our eyes.</p><p>Also on the show: as the Warner Brothers deal is signed off by the shareholders... STV Studios CEO David Mortimer on mergers, acquisitions and more in the TV sector.&nbsp;</p><br><p>All that plus: Channel 4 launches a root-and-branch review... and there’s The Audio Network Media Quiz, where we test our guests’ grasp of the week’s news... by dropping some big names.</p><br><p>The Media Quiz is sponsored by Audio Network. Ben selects the music to score each episode and he and the team can do it for you too at <a href="https://audionetwork.com" rel="noopener noreferrer" target="_blank">audionetwork.com</a></p><p>We record at Podshop Studios - for 25% off your first booking, use the code MEDIACLUB at <a href="https://www.podshoponline.co.uk/services/podcast-studio" rel="noopener noreferrer" target="_blank">podshoponline.co.uk/services/podcast-studio</a></p><p>Become a member for FREE when you sign up for our newsletter at <a href="https://themediaclub.com" rel="noopener noreferrer" target="_blank">themediaclub.com</a></p><p>A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.</p><br><p>What The Media Club has been reading this week:</p><p><a href="https://variety.com/2026/digital/news/youtube-siriusxm-audio-advertising-us-exclusive-1236727709/" rel="noopener noreferrer" target="_blank">YouTube and SiriusXM partner on audio advertising</a></p><p><a href="https://soundsprofitable.com/article/eyes-are-optional/?_bhlid=ad5d68c62d89596cd117bf16c387f0bc5a8d2f7e" rel="noopener noreferrer" target="_blank">Sounds Profitable Audio Primes 2026 report</a></p><p><a href="https://www.broadcastnow.co.uk/channel-4/priya-dogra-launches-comprehensive-review-of-channel-4/5215880.article" rel="noopener noreferrer" target="_blank">Channel 4 launches strategic review under Priya Dogra</a></p><p><a href="https://deadline.com/2026/04/channel-4-ian-katz-runners-and-riders-1236864194/" rel="noopener noreferrer" target="_blank">Channel 4: runners and riders to replace Ian Katz</a></p><p><a href="https://pressgazette.co.uk/paywalls/sky-news-to-launch-subscription-based-defence-app/" rel="noopener noreferrer" target="_blank">Sky News launches paywalled content</a></p><p><a href="https://pressgazette.co.uk/publishers/regional-newspapers/standard-website-transfers-to-independent-with-around-30-staff-leaving/" rel="noopener noreferrer" target="_blank">Standard website now run by Independent</a></p><p><a href="https://www.theguardian.com/us-news/2026/apr/20/the-onion-alex-jones-infowars" rel="noopener noreferrer" target="_blank">Onion to lease Infowars</a></p><p><a href="https://deadline.com/2026/04/bbc-stream-the-traitors-india-1236867874/" rel="noopener noreferrer" target="_blank">BBC Buys In Traitors India</a></p><p><a href="https://deadline.com/2026/04/richard-bacon-why-are-you-more-successful-than-me-podcast-1236866955/" rel="noopener noreferrer" target="_blank">Richard Bacon Interviews More Successful People</a></p><p><a href="https://pressgazette.co.uk/media_law/judges-body-hits-journalist-with-14k-costs-bill-for-pursuing-foi-request/" rel="noopener noreferrer" target="_blank">Journalist On The Hook For £14k After Investigation</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>