In this episode, we talk to Barry Kooij about building your own products vs. working for a company, delivering quality customer support as a solo developer, and the benefits of the plugin extension model.<br /> <br /> The Core<br /> <br /> * Barry Kooij from the Netherlands, develops and sells his premium plugins on <a href="http://www.never5.com" target="_blank" rel="noopener noreferrer">Never5</a><br /> * Organizer of WordCamp Netherlands<br /> * Used to work for WooThemes (on WooCommerce)<br /> * Left to focus on his own projects when WooThemes was acquired by Automattic<br /> * 4 premium products:<br /> <br /> * Related Posts for WordPress &#8211; caches related posts, works with custom post types<br /> * Download Manager &#8211; monitors file downloads, uses the extension model<br /> * Post Connector &#8211; connects post types to each other<br /> * WP Car Manager &#8211; for managing vehicles<br /> <br /> <br /> * Handles everything himself, with remarkably fast support response times<br /> * 70-80% of sales come via wordpress.org or the free plugins<br /> * Benefits of extension model (Download Monitor)<br /> <br /> * Can add features without cluttering the original product<br /> * Easier to get repeat customers with cross-sells and upsells<br /> * Lower barrier to entry &#8211; easier to sell multiple small extensions than a big one<br /> * People may feel like they are paying for more features than they are using<br /> <br /> <br /> * Website: <a href="http://www.never5.com" target="_blank" rel="noopener noreferrer">http://www.never5.com</a><br /> * Twitter: <a href="https://twitter.com/cageNL" target="_blank" rel="noopener noreferrer">@CageNL</a><br /> <br />

WPcast.fm - The Professional WordPress Podcast

David Hehenberger and Doug Yuen

The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

SEP 16, 201527 MIN
WPcast.fm - The Professional WordPress Podcast

The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

SEP 16, 201527 MIN

Description

In this episode, we talk to Barry Kooij about building your own products vs. working for a company, delivering quality customer support as a solo developer, and the benefits of the plugin extension model.