In this episode, we talk to Barry Kooij about building your own products vs. working for a company, delivering quality customer support as a solo developer, and the benefits of the plugin extension model.<br />
<br />
The Core<br />
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* Barry Kooij from the Netherlands, develops and sells his premium plugins on <a href="http://www.never5.com" target="_blank" rel="noopener noreferrer">Never5</a><br />
* Organizer of WordCamp Netherlands<br />
* Used to work for WooThemes (on WooCommerce)<br />
* Left to focus on his own projects when WooThemes was acquired by Automattic<br />
* 4 premium products:<br />
<br />
* Related Posts for WordPress &#8211; caches related posts, works with custom post types<br />
* Download Manager &#8211; monitors file downloads, uses the extension model<br />
* Post Connector &#8211; connects post types to each other<br />
* WP Car Manager &#8211; for managing vehicles<br />
<br />
<br />
* Handles everything himself, with remarkably fast support response times<br />
* 70-80% of sales come via wordpress.org or the free plugins<br />
* Benefits of extension model (Download Monitor)<br />
<br />
* Can add features without cluttering the original product<br />
* Easier to get repeat customers with cross-sells and upsells<br />
* Lower barrier to entry &#8211; easier to sell multiple small extensions than a big one<br />
* People may feel like they are paying for more features than they are using<br />
<br />
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* Website: <a href="http://www.never5.com" target="_blank" rel="noopener noreferrer">http://www.never5.com</a><br />
* Twitter: <a href="https://twitter.com/cageNL" target="_blank" rel="noopener noreferrer">@CageNL</a><br />
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WPcast.fm - The Professional WordPress Podcast

David Hehenberger and Doug Yuen

The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

SEP 16, 201527 MIN
WPcast.fm - The Professional WordPress Podcast

The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

SEP 16, 201527 MIN

Description

In this episode, we talk to Barry Kooij about building your own products vs. working for a company, delivering quality customer support as a solo developer, and the benefits of the plugin extension model.